General Manager Sales & Marketing

Company: Universal Water Chemicals Pvt. Ltd.

Location: Hyderabad | Extensive Travel Across India

Reporting To: Managing Director / Director – Sales & Marketing

Job Role: Top Management / Enterprise & B2B Sales

Employment Type: Full Time

About the CompanyUniversal Water Chemicals Pvt. Ltd. is a leading provider of complete industrial water and wastewater treatment solutions, offering specialty chemicals, treatment systems, engineering services, operation & maintenance support, technical audits, and laboratory services.

We serve industries including Pharma, Power, Food & Beverage, Steel, Cement, Automotive, Textiles, Infrastructure, and Manufacturing.

Job PurposeTo lead the company's Sales & Marketing function, accelerate business growth, develop strategic markets, build a high-performance sales culture, strengthen key customer relationships, and achieve sustainable profitability.

• Key ResponsibilitiesBusiness GrowthDevelop and execute annual and long-term sales strategies.
• Achieve annual revenue, gross margin, and EBITDA targets.
• Drive new customer acquisition across India.
• Increase repeat business from existing customers.
• Sales LeadershipLead, mentor, and develop regional sales teams.
• Establish KPIs and review mechanisms.
• Build a disciplined, performance-driven sales culture.
• MarketingDevelop branding and digital marketing strategies.
• Strengthen consultant, OEM, EPC, and industrial networks.
• Generate qualified leads through exhibitions, seminars, webinars, and digital campaigns.
• Key Account ManagementManage strategic accounts.
• Build CXO-level customer relationships.
• Negotiate high-value contracts and annual rate agreements.
• Commercial ManagementImprove quotation quality and conversion ratios.
• Strengthen pricing strategy.
• Monitor profitability by product and customer.

Business DevelopmentDevelop new business opportunities in:

• Industrial Water Treatment Chemicals
• Wastewater Treatment
• RO, UF, DM & Softening Systems
• Cooling Water Treatment
• Boiler Water Treatment
• Effluent Recycling
• ZLD Solutions
• O&M Contracts
• Annual Service Contracts

Internal CoordinationCoordinate closely with:

• Projects
• Technical Services
• Production
• Procurement
• Finance
• HR
• Key Performance Indicators (KPIs)FinancialAnnual Sales Target
• Gross Margin %
• EBITDA Contribution
• New Business Revenue
• SalesMonthly Sales Achievement
• Quote-to-Order Conversion
• Order Booking
• Collection Efficiency
• Debtor Days
• CustomerCustomer Retention
• Customer Satisfaction
• Repeat Business
• Key Account Growth
• TeamSales Productivity
• Employee Retention
• Training Completion
• Performance Reviews
• Required Qualifications : B.E./B.Tech in Chemical, Mechanical, or Environmental Engineering preferred.
• MBA in Marketing is highly desirable.
• Experience12–18+ years of experience in Industrial B2B Sales.
• Minimum 5 years of experience leading large sales teams.
• Experience in Water Treatment, Specialty Chemicals, EPC, Industrial Equipment, or Process Industries.
• Experience handling annual business of ₹75 crore or more is preferred.
• Required SkillsStrategic Sales Leadership
• Key Account Management
• Contract Negotiation
• Financial Acumen
• Team Building
• CRM Management
• Excellent Communication
• Business Planning
• Leadership & Coaching