Lead Generation Executive

Key Responsibilities

1. WhatsApp Client Management & Engagement

• Manage Existing Clients: Handle incoming messages and inquiries from the existing client database on WhatsApp. Respond promptly (within a set timeframe) and provide exceptional service to build and maintain strong client relationships .
• Proactive Outreach: Contact existing clients to share new product information, offers, and updates to drive repeat sales or upsell/cross-sell opportunities .
• Follow-up: Execute a structured follow-up sequence (e.g., Day 1, Day 3, Day 7) with clients to ensure satisfaction and nurture them toward repeat business .

2. Lead Generation via WhatsApp Database

• Database Prospecting: Systematically approach and engage with a provided list of WhatsApp leads and contacts .
• Outbound Campaigns: Execute outreach sequences via WhatsApp broadcasts and personalized messages to identify and qualify new sales opportunities .
• Lead Nurturing: Build prospect lists, identify potential business opportunities, and nurture leads through the sales funnel until they are ready for a sales conversation .

3. Sales Conversion & Closure

• Full-Cycle Sales: Own the complete sales cycle from initial contact through to closing the deal .
• Product Demos: Conduct virtual product demonstrations or present service benefits clearly over WhatsApp and calls .
• Objection Handling: Confidently handle objections regarding pricing, features, and concerns, and guide potential customers toward a purchasing decision .
• Target Achievement: Consistently meet or exceed monthly and quarterly sales targets and revenue goals .

4. Administration & Reporting

• Reporting: Prepare and provide regular reports on sales activities, performance metrics, conversion rates, and pipeline contribution .
• Coordination: Collaborate with internal teams (e.g., onboarding, support, marketing) to ensure a seamless handover and implementation for new clients