Digital Marketing Executive

Job Description – Digital Marketing Executive

Position: Digital Marketing Executive

Company: Namma MBBS Private Limited

Location: Bengaluru (Work from Office)

Employment Type: Full-Time

Department: Marketing

Reports To: Founder & Marketing Head

About Namma MBBS

Namma MBBS is a leading NEET UG counselling and MBBS admission guidance platform dedicated to helping students and parents make informed admission decisions. We provide expert counselling, verified information, counselling support, college insights, and technology-driven solutions to simplify the admission process across India.

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Position Overview

We are looking for a creative, data-driven, and execution-focused Digital Marketing Executive to build and scale Namma MBBS’s online presence. The ideal candidate should have experience in social media marketing, paid advertising, content marketing, SEO, and lead generation while working closely with the sales and counselling teams.

This role requires someone who can execute campaigns independently, analyze performance, and continuously improve marketing ROI.

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Key Responsibilities

Social Media Marketing

• Plan and execute monthly content calendars.

• Manage Instagram, Facebook, LinkedIn, YouTube, and other social platforms.

• Publish posts, reels, stories, and educational content.

• Coordinate with graphic designers and video editors.

• Grow followers and improve engagement organically.

Performance Marketing

• Create and manage Meta Ads (Facebook & Instagram).

• Execute Google Ads campaigns.

• Optimize campaigns for leads, conversions, and cost per acquisition.

• Conduct A/B testing on creatives, copy, and audiences.

• Monitor budgets and maximize ROI.

Lead Generation

• Generate qualified student leads through digital campaigns.

• Improve landing page conversion rates.

• Work closely with the admissions team to improve lead quality.

• Track CPL, CAC, ROAS, and conversion metrics.

Content Marketing

• Write engaging captions, blogs, ad copy, email campaigns, and WhatsApp campaigns.

• Create educational content around:

o NEET UG

o MBBS Admissions

o Counselling Process

o College Reviews

o Admission Alerts

• Assist in webinar promotions and email marketing campaigns.

SEO & Website

• Optimize website pages for search engines.

• Perform keyword research.

• Improve website rankings.

• Monitor website traffic using Google Analytics and Search Console.

Analytics & Reporting

• Prepare weekly and monthly marketing reports.

• Track campaign performance.

• Present actionable insights.

• Recommend improvements based on data.

Brand Building

• Maintain consistent brand identity.

• Ensure all marketing materials align with company guidelines.

• Monitor competitors and identify new growth opportunities.

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Required Skills

• Digital Marketing

• Meta Ads Manager

• Google Ads

• Google Analytics

• Google Search Console

• SEO & SEM

• Social Media Marketing

• Canva

• Basic Graphic Design Knowledge

• Video Marketing

• Copywriting

• Email Marketing

• WhatsApp Marketing

• Microsoft Excel / Google Sheets

• AI tools such as ChatGPT, Canva AI, and similar productivity tools

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Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• 1–3 years of experience in Digital Marketing.

• Freshers with strong internship/project experience may also apply.

• Digital Marketing certifications are an added advantage.

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Preferred Experience

Experience in one or more of the following industries is preferred:

• Education

• EdTech

• Healthcare

• Admissions Consulting

• Coaching Institutes

• Online Learning

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Key Performance Indicators (KPIs)

• Monthly qualified leads generated

• Cost per Lead (CPL)

• Return on Ad Spend (ROAS)

• Website traffic growth

• Organic search rankings

• Social media engagement

• Follower growth

• Lead-to-counselling conversion rate

• Webinar registrations

• Content publishing consistency

• Campaign ROI

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Desired Qualities

• Creative thinker with strong execution skills

• Excellent communication and writing abilities

• Strong analytical mindset

• Self-driven and proactive

• Ability to work in a fast-paced startup environment

• Detail-oriented with excellent time management

• Passion for education and helping students

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What We Offer

• Performance-based incentives

• Career growth opportunities

• Hands-on experience in scaling an EdTech startup

• Learning opportunities across marketing, branding, and business strategy

• Collaborative and entrepreneurial work environment

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Working Days

• Monday to Saturday

• Sunday: Weekly Off

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How to Apply

Interested candidates may send their resume, portfolio (if available), and relevant work samples to:

Email: hrkaviyanammambbs@gmail.com

Subject: Application for Digital Marketing Executive – Namma MBBS