Digital Marketing Manager

Job Title: Digital Marketing Manager – Performance MarketingLocation: Bengaluru (Preferred)

Experience: 0–8 Years

Employment Type: Full-Time

About the RoleWe are looking for a highly skilled Digital Marketing professional who can drive end-to-end digital growth through performance marketing, lead generation, SEO, analytics, and marketing automation. The ideal candidate should have hands-on experience managing large advertising budgets and delivering measurable ROI across multiple digital channels.

• Key ResponsibilitiesGoogle Ads (Expert Level)Plan, launch, and optimize Google Search, Display, Shopping, Performance Max (PMax), YouTube, Discovery, and Demand Gen campaigns.
• Manage keyword research, bidding strategies, Quality Score optimization, and negative keyword management.
• Create high-converting ad copies and landing page recommendations.
• Optimize campaigns based on CPA, ROAS, CTR, CPC, and Conversion Rate.
• Manage budgets ranging from ₹5 Lakhs to ₹1 Crore+ per month.
• Conduct A/B testing for ads, creatives, and landing pages.
• Meta Ads (Facebook & Instagram)Create and optimize lead generation, conversion, catalog, remarketing, and awareness campaigns.
• Build audience segments using Pixel, Custom Audiences, and Lookalike Audiences.
• Scale campaigns while maintaining target CPL and ROAS.
• LinkedIn & B2B MarketingExecute LinkedIn Ads for lead generation and account-based marketing (ABM).
• Generate high-quality B2B leads through sponsored content, InMail, and lead forms.
• Search Engine Optimization (SEO)Perform technical SEO audits.
• Conduct keyword research and competitor analysis.
• Optimize on-page and off-page SEO.
• Build backlink strategies and improve domain authority.
• Increase organic traffic and keyword rankings.
• Performance MarketingDevelop complete customer acquisition strategies.
• Implement full-funnel marketing campaigns.
• Manage CPL, CAC, LTV, ROAS, and conversion optimization.
• Scale campaigns profitably across multiple channels.
• Analytics & TrackingConfigure Google Analytics 4 (GA4).
• Set up Google Tag Manager (GTM).
• Track events, goals, and enhanced conversions.
• Build dashboards using Looker Studio.
• Analyze attribution models and customer journeys.
• Conversion Rate Optimization (CRO)Optimize landing pages.
• Improve website conversion rates.
• Conduct heatmap analysis using tools like Hotjar or Microsoft Clarity.
• Recommend UX improvements based on data.
• Marketing AutomationBuild email automation workflows.
• Set up lead nurturing campaigns.
• Integrate CRM with marketing platforms.
• Manage drip campaigns and customer lifecycle communications.
• Social Media MarketingPlan and execute campaigns across Facebook, Instagram, LinkedIn, X, and YouTube.
• Coordinate with designers for creatives.
• Improve engagement, reach, and lead generation.
• Content MarketingCreate content calendars.
• Develop blogs, landing pages, ad copy, newsletters, and website content.
• Collaborate with SEO and design teams.
• Reporting & InsightsPrepare weekly and monthly performance reports.
• Present campaign insights and optimization plans.
• Monitor competitor strategies and industry trends.
• Required SkillsGoogle Ads (Search, Display, PMax, Shopping, YouTube)
• Meta Ads Manager
• LinkedIn Ads
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Looker Studio
• Google Search Console
• SEMrush, Ahrefs, or Moz
• WordPress or CMS platforms
• CRM tools (HubSpot, Zoho, Salesforce, etc.)
• Marketing Automation Platforms
• Excel and data analysis
• Preferred QualificationsBachelor's degree in Marketing, Business, or a related field.
• Google Ads, GA4, and Meta Blueprint certifications preferred.
• Experience in Healthcare, HealthTech, SaaS, Insurance, or B2B marketing is an added advantage.
• Key Performance Indicators (KPIs)Cost Per Lead (CPL)
• Return on Ad Spend (ROAS)
• Customer Acquisition Cost (CAC)
• Conversion Rate
• Organic Traffic Growth
• Keyword Ranking Improvements
• Lead Quality
• Marketing Qualified Leads (MQLs)
• Revenue Generated from Digital Campaigns
• What We're Looking ForStrong analytical and problem-solving skills.
• Ability to manage multiple campaigns simultaneously.
• Data-driven decision-making mindset.
• Excellent communication and presentation skills.
• Proven track record of generating high-quality leads and scaling campaigns profitably.

Why Join Us?At RaphaCure, you'll lead digital growth for an innovative healthcare technology platform focused on AI-powered healthcare, corporate wellness, cashless OPD, digital pharmacy, diagnostics, and preventive care. You'll have the opportunity to build and scale high-impact digital campaigns while working closely with leadership to drive business growth.