Telemarketing Executive

Aelira Lung Care is a specialised lung health centre offering advanced respiratory diagnostics, personalised pulmonary rehabilitation, and consultations with experienced lung specialists.Our services include Pulmonary Function Testing, Spirometry, DLCO, Lung Volume Testing, FOT, FeNO, Six-Minute Walk Testing, pulmonary rehabilitation, and specialist consultations.

We are looking for a confident, organised, and empathetic Telemarketing & Front-Office Executive who can communicate effectively with patients, follow up on enquiries, support marketing activities, and assist with front-office operations when required.

The primary responsibility of this role is to follow up with prospective patients who enquire about Aelira Lung Care through digital advertisements, phone calls, WhatsApp, referrals, social media, and other marketing channels.

The executive will understand the patient’s requirement, explain the relevant services offered by Aelira Lung Care, answer basic non-clinical questions, and help the patient book an appointment.

Approximately 60% of the role will be focused on telemarketing, lead follow-up, patient counselling, and appointment conversion.

• Key Responsibilities
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Telemarketing and Lead Management — 60%Contact new leads received through Google Ads, Meta Ads, WhatsApp, website enquiries, phone calls, referrals, and other sources.

1. Respond to new enquiries promptly and professionally.
2. Understand the patient’s primary concern and the service they are enquiring about.
3. Explain Aelira Lung Care’s services in simple, patient-friendly language.
4. Provide information about pulmonary rehabilitation, respiratory diagnostic tests, specialist consultations, appointment availability, pricing, and centre location.
5. Follow up regularly with patients who have not yet booked an appointment.
6. Help interested patients schedule online or in-person consultations, diagnostic tests, or rehabilitation assessments.
7. Maintain accurate records of every call, WhatsApp conversation, follow-up date, patient requirement, and lead status.
8. Update leads under the appropriate categories,
9. Re-engage older leads and patients who previously showed interest but did not proceed.
10. Send appointment confirmations, location details, service information, and reminders through WhatsApp.
11. Coordinate with doctors, physiotherapists, technicians, and the front-office team to ensure a smooth patient journey.

Marketing Support: Assist the management and marketing team with patient outreach and promotional activities.

1. Follow up with leads generated through health camps, medical events, RWAs, doctors, hospitals, and community programmes.
2. Support WhatsApp outreach campaigns and patient education initiatives.
3. Help maintain databases of patients, referring doctors, community organisations, and event participants.
4. Coordinate with the team for health talks, camps, CMEs, workshops, and outreach activities.
5. Collect patient feedback and support requests for Google reviews in an appropriate and respectful manner.
6. Share common patient questions and lead feedback with the management team to help improve advertisements and communication materials.
7. Assist with basic social media, event coordination, printing, calling, and database-related activities when required.

Front-Office Support: Support the reception and front-office team whenever required.

• Welcome patients and visitors in a courteous and professional manner.
• Answer incoming calls and route them to the appropriate team member.
• Register patients and verify their basic contact and appointment details.
• Assist with billing, receipts, appointment confirmations, and basic documentation.
• Coordinate with the clinical team regarding patient arrival and appointment schedules.
• Maintain a clean, organised, and professional reception area.
• Handle basic patient concerns calmly and escalate clinical or sensitive matters to the appropriate person.
• Maintain patient confidentiality at all times.
• Required Skills and QualitiesStrong spoken communication skills in Hindi and English.
• Comfortable speaking with patients over the phone for a significant part of the working day.
• Confident in explaining services and encouraging patients to book appointments without using aggressive sales tactics.
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Previous experience in a hospital, diagnostic centre, clinic, healthcare company, wellness centre, or medical services organisation will be an advantage.

• Freshers with excellent communication skills, maturity, and a strong willingness to learn may also be considered.