Sales & Marketing Executive

Job Title: B2B Sales Executive (Industrial Sales)CompanySI Power Control Solution Pvt. Ltd. (effelon+)

At effelon+, we manufacture premium power conditioning solutions including Servo Voltage Stabilizers, Transformers, UPS Systems, and customised power solutions for industries across India.

Job SummaryWe are looking for a highly motivated B2B Sales Executive who can generate new business opportunities, build long-term relationships with industrial customers, and convert enquiries into orders. The ideal candidate should be confident in communicating with factory owners, purchase managers, electrical consultants, EPC contractors, OEMs, and government organisations.

• Key ResponsibilitiesGenerate qualified B2B leads through cold calling, email outreach, LinkedIn, and field visits.
• Identify decision-makers and schedule meetings.
• Build and maintain relationships with industrial clients.
• Understand customer requirements and recommend suitable technical solutions.
• Prepare quotations and follow up until order closure.
• Negotiate commercial terms while maintaining company margins.
• Coordinate with the technical and production teams during the sales process.
• Maintain accurate CRM records and daily sales reports.
• Represent the company at exhibitions, industrial events, and customer meetings.
• Achieve monthly sales and revenue targets.
• Target IndustriesManufacturing Plants
• Pharmaceuticals
• Hospitals
• Data Centres
• Textile Industries
• Printing Industries
• Food Processing
• Automobile Industries
• Educational Institutions
• Government Projects
• EPC Contractors
• OEMs
• Electrical Consultants
• Required SkillsStrong communication and negotiation skills
• Excellent relationship-building ability
• Confident in cold calling and lead generation
• Good understanding of consultative B2B selling
• Basic knowledge of electrical equipment is preferred (training will be provided)
• Proficient in MS Excel, Word, Email, and CRM software
• Self-driven with a result-oriented mindset
• EligibilityBachelor's degree in any discipline (Engineering preferred but not mandatory)
• 1-5 years of B2B sales experience
• Freshers with exceptional communication skills and a strong willingness to learn may also apply.
• Performance KPIsQualified Leads Generated
• Meetings Scheduled
• Quotations Sent
• Follow-up Conversion Rate
• Monthly Sales Revenue
• New Customers Acquired
• Customer Retention Rate
• Collection Follow-up
• What We OfferFixed Salary + Attractive Performance Incentives
• Professional Sales Training
• Career Growth Opportunities
• Exposure to Industrial Sales
• Supportive and Growth-Oriented Work Environment
• Preferred QualitiesOwnership mentality
• High discipline and accountability
• Strong work ethic
• Positive attitude under pressure
• Quick learner
• Long-term career mindset

LocationDelhi NCR

Employment TypeFull-Time

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