Social Media Marketing Executive

We are looking for a creative and result-oriented Social Media Marketing Executive who can manage our brand's online presence across multiple social media platforms. The candidate should be able to create engaging content, produce product videos, generate quality leads, and execute successful digital marketing campaigns.

Key Responsibilities

Manage Facebook, Instagram, LinkedIn, YouTube, X (Twitter), and Google Business Profile.

Create and schedule daily social media posts.

Design creative posts, banners, reels, stories, and promotional graphics.

Create high-quality product videos, promotional reels, and short-form content for social media platforms.

Shoot, edit, and publish product demonstration videos and marketing content.

Write engaging captions, hashtags, and marketing copy.

Plan and execute organic and paid social media campaigns.

Run and optimize Meta Ads (Facebook & Instagram).

Generate quality leads through social media marketing.

Monitor comments, messages, and customer engagement.

Analyze campaign performance using Meta Business Suite and Google Analytics.

Prepare weekly and monthly performance reports.

Stay updated with the latest social media trends and platform algorithms.

Coordinate with the sales, design, and marketing teams for campaign execution.

Required Skills

Strong knowledge of Facebook, Instagram, LinkedIn, YouTube, and Google Business Profile.

Experience with Meta Ads Manager.

Ability to shoot and edit product videos using mobile or DSLR cameras.

Good knowledge of video editing tools such as CapCut, Premiere Pro, VN, Filmora, or Adobe After Effects.

Knowledge of Canva, Adobe Photoshop, or Illustrator.

Content writing and copywriting skills.

Basic understanding of SEO and digital marketing.

Google Analytics knowledge is an added advantage.

Confident in presenting products in front of the camera (preferred).