Owner

ELUCIDATE TECHJob Description – Marketing & Graphic DesignerPosition: Marketing & Graphic Designer

Department: Marketing

Experience: 1–3 Years preferred

Job Type: Full-Time

Location: Jaipur, Rajasthan

Working Hours: 10:00 AM – 7:00 PM

Reporting To: Management / Rahul Jain

About Elucidate TechElucidate Tech is an EdTech and technology solutions company focused on smart teaching and digital learning solutions.

Our products and services include:

• Interactive Flat Panels / Smart Boards
• Online Teaching Studio Setup
• 4K PTZ Cameras
• Wireless & Professional Microphones
• Studio Lighting
• Podcast Studio Setup
• Recording & Streaming Solutions
• Classroom Technology Solutions
• Installation & Technical Services

We are looking for a creative, responsible and performance-oriented Marketing & Graphic Designer who can manage our day-to-day marketing content and help generate business enquiries.

Key Responsibilities1. Graphic DesigningCreate professional marketing material for:

• Social media posts
• Product flyers
• Promotional banners
• Festival/seasonal offers
• Product catalogues
• WhatsApp creatives
• Website banners
• Advertisement creatives
• Presentation graphics
• Product comparison graphics
• Sales team promotional material

The designer should maintain consistent Elucidate Tech and product-brand guidelines.

2. Video & Reel CreationCreate engaging short-form videos for:

• Instagram Reels
• Facebook Reels
• YouTube Shorts
• Product demonstrations
• Product features
• Installation videos
• Customer testimonials
• Promotional videos
• Educational content
• Offer videos

Basic video shooting and editing skills are preferred.

3. Social Media ManagementManage the company's social media presence.

Responsibilities include:

• Content planning
• Posting
• Captions
• Hashtags
• Reels
• Stories
• Content calendar
• Engagement monitoring
• Basic competitor research
• Performance tracking

Platforms may include:

• Instagram
• Facebook
• YouTube
• LinkedIn
• Google Business Profile

4. Digital Marketing SupportThe candidate should understand basic digital marketing concepts.

Responsibilities may include:

• Meta/Facebook Ads support
• Lead-generation campaigns
• Creative testing
• Audience research
• Campaign reporting
• Retargeting creatives
• Landing-page content
• WhatsApp marketing
• Google Ads support

Note: Advanced paid advertising experience will be an advantage.

5. Product MarketingThe candidate must understand our products and convert technical features into simple marketing messages.

For example:

Product Feature → Customer Benefit → Marketing Creative → Lead

The candidate should be able to create content for:

• Teachers
• Schools
• Coaching Institutes
• Online Educators
• YouTubers
• Content Creators
• Corporates
• Training Institutes

6. Photography & Video ShootingBasic knowledge of photography and video shooting is preferred.

The employee may be required to:

• Shoot products
• Shoot office activities
• Shoot installations
• Shoot customer demos
• Shoot testimonials
• Record reels
• Capture before/after setups

Knowledge of mobile-camera shooting, lighting and framing will be an advantage.

7. Marketing CampaignsAssist management in executing campaigns such as:

• Independence Day Offers
• Diwali Offers
• New Product Launches
• Seasonal Sales
• School/Coaching Campaigns
• Teacher Campaigns
• Studio Setup Campaigns
• Product Awareness Campaigns

The employee will be responsible for preparing the required:

Creative → Copy → Video → Posting → Ad Creative → Reporting

8. Website & Online ContentBasic knowledge of website content management is preferred.

Work may include:

• Product banners
• Product images
• Website graphics
• Basic product descriptions
• Blog images
• Landing-page graphics
• SEO-friendly content support

Knowledge of Shopify/WordPress will be an advantage.

9. Coordination With Sales TeamMarketing must work closely with the sales team.

The employee should:

• Understand which products are selling
• Collect feedback from sales
• Create creatives based on customer objections
• Promote high-demand products
• Support sales campaigns
• Analyse lead quality
• Improve marketing creatives based on sales feedback

10. Competitor ResearchRegularly monitor competitors for:

• Offers
• Products
• Creative styles
• Social media content
• Advertising strategies
• Pricing communication
• New products
• Market trends

Competitor research should be used for inspiration and strategy, not copying.

• Required SkillsEssentialCanva
• Photoshop or similar design software
• Social media content creation
• Graphic design
• Basic video editing
• Instagram/Facebook knowledge
• Good communication
• Creative thinking
• Ability to work independently
• Good Hindi & English communication
• PreferredAdobe Photoshop
• Adobe Illustrator
• Premiere Pro
• After Effects
• CapCut
• Meta Ads
• Google Ads
• Shopify
• WordPress
• Basic SEO
• Photography
• Videography
• AI design/content tools

Candidate ProfileWe are looking for someone who is:

• Creative
• Responsible
• Fast learner
• Self-motivated
• Detail-oriented
• Comfortable with technology products
• Good at understanding customer psychology
• Able to work under deadlines
• Willing to learn new tools
• Capable of handling multiple marketing activities

Performance KPIsThe employee will be evaluated based on:

• ContentQuality of creatives
• Number of useful creatives produced
• Reel/video quality
• Timely delivery
• Social MediaConsistency
• Engagement
• Reach
• Follower growth
• Content performance
• MarketingLead generation support
• Creative performance
• Campaign execution
• Lead quality
• Marketing enquiry growth
• Work DisciplineAttendance
• Timeliness
• Task completion
• Reporting
• Coordination with sales
• Proper work handover during leave
• First 90-Day ExpectationsFirst 30 DaysUnderstand products
• Understand target customers
• Understand existing marketing
• Learn company branding
• Create content calendar
• Start regular social media content
• 31–60 DaysImprove creative quality
• Start regular reels
• Support lead-generation campaigns
• Test different ad creatives
• Improve engagement
• Build content library
• 61–90 DaysIndependently manage regular marketing activities
• Produce high-performing creatives
• Support campaigns
• Analyse marketing results
• Suggest new marketing ideas
• Improve lead generation

SalaryExpected Salary: ₹__________ – ₹__________ per month

Salary will depend on:

• Experience
• Design skills
• Video editing skills
• Marketing knowledge
• Portfolio
• Interview performance

Performance-based increment/incentive may be provided based on company policy.

1. Important Employment ExpectationsCompany information and customer data must remain confidential.
2. Company social-media accounts and marketing accounts belong to Elucidate Tech.
3. Marketing files, designs, videos and other work created during employment for the company are company assets, subject to applicable law and the employment agreement.
4. Employees must maintain proper backup of important work.
5. Before planned leave, all pending marketing work must be properly handed over.
6. The employee must follow company working hours and reporting procedures.
7. Repeated failure to complete assigned responsibilities may result in disciplinary action according to company policy.

What We Expect From YouWe are not looking for someone who only makes posters.

We want someone who can think:

"How can this product get more attention, more enquiries and ultimately more sales?"

You should be able to take:

Product → Idea → Creative → Reel → Advertisement → Lead

and work with the sales team to turn that lead into a customer.

How to ApplyCandidates should share:

1. Updated Resume
2. Portfolio / Previous Designs
3. Previous Reels/Videos
4. Social media pages handled, if any
5. Expected Salary
6. Current/last salary
7. Notice Period

Subject: Application – Marketing & Graphic Designer

Elucidate Tech

Jaipur, Rajasthan