Sales Executive

• Key Responsibilities1. Dealer and Distributor DevelopmentIdentify potential distributors, appliance dealers, electronics retailers and cooler retailers.
• Appoint new dealers and activate them with an initial order.
• Develop strong relationships with existing distributors and dealers.
• Increase the number of active, regularly ordering MoonAir dealers.
• Identify underperforming dealers and create an activation plan.
• 2. Sales and Order GenerationAchieve monthly, quarterly and seasonal sales targets.
• Generate orders according to MoonAir’s advance-payment sales policy.
• Promote the appropriate MoonAir models based on the dealer’s market, customer profile and price segment.
• Encourage dealers to maintain adequate stock before and during the summer season.
• Increase the number of MoonAir models displayed at each outlet.
• Follow up on quotations, price lists, schemes, payments and order confirmation.
• 3. Market Visits and Beat ExecutionFollow the assigned daily beat plan and visit the required number of outlets.
• Record the purpose, discussion, outcome and next action for every dealer visit.
• Meet the dealer, owner, purchase manager or authorised decision-maker.
• Avoid unproductive visits and clearly report whether the meeting was successful.
• Submit location, visit time, photographs, notes and follow-up requirements through the company’s sales application.
• Complete all assigned visits honestly and without false reporting.
• 4. Secondary Sales and Retail VisibilityMonitor sales from distributors to retailers.
• Track dealer stock, fast-moving models and slow-moving inventory.
• Improve product display and MoonAir branding inside retail outlets.
• Collect photographs of product placement and retail visibility.
• Ensure that dealers understand MoonAir’s product range, selling points and warranty terms.
• Support dealers in converting customer enquiries into sales.
• 5. Market IntelligenceMap all relevant appliance and cooler retailers in the assigned territory.
• Collect information about competing brands, prices, schemes, dealer margins and new product launches.
• Report areas where MoonAir has weak or no distribution.
• Estimate sales potential by town, market, pincode and dealer.
• Identify upcoming projects, bulk buyers, institutions and OEM opportunities.
• Share genuine market feedback with the management team.
• 6. Dealer Relationship ManagementMaintain regular contact with all assigned dealers and distributors.
• Resolve basic sales, dispatch, product and service coordination issues.
• Escalate serious complaints to the appropriate department.
• Communicate schemes, price revisions, booking programmes and product updates.
• Ensure that commitments made to dealers are properly recorded and approved.
• 7. Reporting and DisciplineSubmit daily visit reports before the end of each working day.
• Maintain an updated sales pipeline and follow-up schedule.
• Attend daily or weekly sales review meetings.
• Report orders, collections, dealer additions, pending decisions and market issues.
• Follow company pricing, credit, territory and approval policies.
• Do not offer unauthorised discounts, credit, commitments or schemes.
• Daily Performance ExpectationsVisit approximately 8–12 relevant outlets per day, depending on territory density.
• Conduct meaningful meetings with dealer owners or decision-makers.
• Add new qualified dealers to the sales pipeline.
• Generate orders and advance-payment follow-ups.
• Record the next action and follow-up date after every meaningful meeting.
• Update dealer stock, competitor activity and market opportunities.

Key Performance IndicatorsPerformance will be evaluated on:

• Sales target achievement.
• Advance-payment order value.
• Number of new dealers appointed.
• Number of active and repeat-ordering dealers.
• Distributor and dealer productivity.
• Product placement and retail visibility.
• Secondary sales growth.
• Market visit completion and reporting quality.
• Conversion of dealer opportunities into orders.
• Accuracy and honesty of field reporting.
• Collection of competitor and market intelligence.
• Candidate RequirementsGraduate or diploma holder preferred.
• 1–4 years of experience in field sales, channel sales or dealer development.
• Experience in air coolers, fans, home appliances, electrical products, consumer durables, hardware or FMCG distribution will be preferred.
• Strong communication, negotiation and relationship-building skills.
• Comfortable travelling extensively within the assigned territory.
• Must own a two-wheeler and possess a valid driving licence.
• Must be comfortable using a smartphone, WhatsApp, maps and a field-sales application.
• Basic understanding of dealer margins, distribution, stock movement and sales targets.
• Ability to work independently and follow a disciplined daily beat plan.

Preferred Candidate ProfileThe ideal candidate should be:

• Energetic and highly active in the market.
• Target-oriented and persistent with follow-ups.
• Honest in reporting visits and business discussions.
• Capable of building long-term dealer relationships.
• Confident while approaching new retailers and distributors.
• Able to understand the local market, competitors and dealer economics.
• Focused on generating actual orders rather than only completing visits.