Marketing Executive

FR8 is a logistics platform for Full Truck Load transport across India. They run an online truck booking app, 100,000+ verified trucks, 1,100+ shipments daily, and focus on transparent pricing, real-time tracking, and no brokers .

Job Title: Marketing Executive – Content Creation

Company: FR8 Logistics

Location: Chennai, Tamil Nadu / Pan-India

Department: Marketing

About FR8

FR8 is India’s highest-volume online goods transport service. We connect manufacturers, distributors, and FMCG companies directly with 100,000+ verified trucks across 500+ routes. Our mission: make logistics faster, transparent, and hassle-free with tech-driven tracking and 24/7 support.

Role Overview

As a Marketing Executive, you’ll be the voice of FR8. You’ll represent our FTL services through content creation across digital channels to generate leads, build brand trust with shippers & truck owners, and explain complex logistics in simple, engaging ways.

Key Responsibilities

Content Creation & Brand Representation*

- Create engaging content: LinkedIn posts, blogs, reels, case studies, infographics, and app/website copy that explains FR8’s FTL, real-time tracking, and transparent pricing

- Represent FR8 at industry events, webinars, and on social media as a subject matter expert on digital freight

- Develop content for 2 key audiences: Shippers (manufacturers, FMCG, distributors) and Truck Owners/Transporters .

Digital Marketing

- Manage FR8’s LinkedIn, Instagram, YouTube Shorts, and blog with consistent posting

- Write SEO blogs around topics like “online truck booking”, “FTL vs LTL”, “freight rates India”, “real-time shipment tracking”

- Create product demo videos and explainer content for the FR8 app and web platform

*Performance & Lead Support*

- Work with sales team to create sales enablement content: pitch decks, brochures, one-pagers for 500+ routes

- Track content performance and generate MQLs through gated content, webinars, and campaigns

- Collect customer stories and turn 1,100+ daily shipments into testimonials and case studies

What We’re Looking For :-

- *Experience*: 0-3 years in content marketing, preferably in B2B, logistics, SaaS, or tech

- Knowledge: Understanding of logistics, supply chain, or transport industry is a big plus

- Mindset: Data-driven, creative, and comfortable explaining tech in simple language

- Education: Bachelor’s in Marketing, Mass Comm, or related field

What You’ll Get

- Be part of a 1000-2000 employee company with 39+ branches scaling across India

- Work on a product that moves real goods every day and impacts 6000+ truck owners

- Fast growth environment with direct exposure to leadership