Product Marketing Analyst

Product Marketing Analyst

• Be a self-starter & have the ability to take responsibility for key study/ program ‘milestones’ with supervision

• Ability to work within a diverse (culturally, functionally & geographically) environment

• Smart, quick thinking, analytical

• Expert in developing Microsoft PowerPoint presentations

• Solid understanding of Microsoft Office products, including Excel, Word, and PowerPoint

• Support product marketing initiatives as directed by the product marketing manager
• Develop persuasive, effective and visually appealing presentations for various studies
• Proactively support ongoing profit improvement and complexity reduction efforts 
• Lead or support special market or product studies as necessary
• Future vehicle product needs and customer requirements, including use of Ford Global research tools
• Identifying regional markets where new products will be sold, including the integration of regional market ‘wants’ into program assumptions
• Assignments may include competitive analysis, pricing analysis, and drafting of market equation papers
• Assist the product marketing manager in guiding and coordinating local product actions and market equations through the approval process
• Support the product marketing manager in developing & obtaining consensus within Marketing and Sales
• Nameplate Brand Positioning: Target customers, Product Benefits, Personality/Image, Pricing Strategy
• Detailed order guide with feature mixes by market
• Market equation development, including market commitments to appropriate volume and revenue
• Responsible for being the single point of contact for mix, rates, volumes, sales, order guides, and PDLs for the product

• A marketing or business degree is preferred (MBA preferred)
• 8+ years in related area
• Marketing (product or consumer) experience is preferred

Experience Level

Senior Level