Business Development Manager (BDM)

Job Title: Business Development Manager (BDM)

Role Overview

The Business Development Manager will be responsible for driving revenue growth by onboarding and managing education consultants/ aggregators/college/university partnerships, expanding market presence, and achieving sales targets

Key Responsibilities

 Identify and onboard education consultants/ aggregators/colleges/universities for lead generation, and marketing services

 Develop and maintain strong relationships with academic institutions

 Drive B2B sales and revenue targets for assigned regions

 Conduct meetings, presentations, and negotiations with decision-makers (Directors, Admission Heads, Marketing Heads)

 Manage end-to-end sales cycle (prospecting → pitching → closure → account management)

Monitor lead performance and ROI for partner institutions

 Track market trends and competitor activities 

Key KPIs

 Revenue / Sales targets

 Number of clients onboarded

 Client retention & upsell

 Lead volume & quality delivered

 Conversion (MQL → SQL → Admission) 

Requirements

 Graduate / MBA preferred

 2–6 years of experience in B2B sales / edtech / media sales

 Strong communication & negotiation skills

 Experience in education sector / digital marketing sales is a plus