Telesales Executive

Position: Telecaller / Sales Coordination ExecutiveDepartment: Sales & Marketing

Reporting To: Sales Manager / Business Development Manager

Position SummaryWe are seeking a confident, energetic, and customer-focused Telecaller / Sales Coordination Executive to support the Sales team by managing outbound and inbound calls with prospective customers, dealers, distributors, and sales representatives. The role involves lead generation, lead follow-ups, collecting sales updates, maintaining CRM records, and ensuring timely communication between the sales team and channel partners.

• Key ResponsibilitiesLead Generation & Follow-UpMake outbound calls to prospective customers to generate qualified leads.
• Follow up on enquiries received through websites, social media, exhibitions, campaigns, and referrals.
• Understand customer requirements and qualify leads before forwarding them to the sales team.
• Schedule appointments and product demonstrations for sales executives.
• Maintain regular follow-up with potential customers until closure or completion.
• Dealer & Distributor CoordinationContact dealers and distributors regularly to collect business updates.
• Follow up on pending quotations, orders, payments, and deliveries.
• Maintain strong relationships with channel partners through regular communication.
• Update dealers about new products, offers, pricing, and promotional campaigns.
• Resolve basic dealer queries or coordinate with the concerned department.
• Sales Team CoordinationConnect with sales executives to collect daily visit reports and sales updates.
• Track customer follow-ups assigned to the sales team.
• Coordinate between sales representatives and internal departments for smooth order processing.
• Ensure timely communication of customer requirements to the sales team.
• Monitor pending opportunities and remind sales personnel for timely follow-up.
• CRM & Data ManagementUpdate customer, dealer, distributor, and lead information in the CRM/ERP system.
• Maintain accurate records of calls, follow-ups, meetings, and sales status.
• Prepare daily call reports and lead status reports.
• Ensure proper documentation of customer interactions.
• Reporting & MISPrepare daily, weekly, and monthly reports on:
• Lead generation
• Follow-up status
• Dealer and distributor updates
• Sales team activity
• Pending enquiries
• Customer feedback
• Share reports with the Sales Manager on a regular basis.
• Customer SupportHandle inbound customer enquiries professionally.
• Provide basic product information and company details.
• Escalate technical or commercial enquiries to the appropriate sales personnel.
• Maintain a high level of customer satisfaction through prompt communication.
• General ResponsibilitiesAchieve daily and monthly call targets.
• Maintain confidentiality of customer and business information.
• Coordinate with Marketing, Sales, Dispatch, and Customer Service teams.
• Perform other sales coordination tasks assigned by management.
• Required Skills & CompetenciesTechnical SkillsGood communication and telecalling skills.
• Experience in lead generation and customer follow-ups.
• Basic knowledge of CRM or ERP software.
• Good working knowledge of Microsoft Excel, Word, and Outlook.
• Ability to prepare reports and maintain customer databases.
• Behavioral CompetenciesExcellent verbal communication skills in English, Hindi, and local language (preferred).
• Strong persuasion and negotiation skills.
• Customer-oriented approach with a pleasant telephone manner.
• Good organizational and time management skills.
• Ability to multitask and work under deadlines.
• Positive attitude and willingness to learn.
• Team player with strong interpersonal skills.
• Self-motivated and target-oriented.
• Educational QualificationGraduate in any discipline (Bachelor's Degree preferred).
• Diploma or certification in Sales, Marketing, or Customer Relationship Management will be an added advantage.
• Experience1–3 years of experience in Telecalling, Inside Sales, Customer Support, Sales Coordination, or Lead Generation.
• Experience in dealing with dealers, distributors, or B2B customers will be preferred.
• Experience in a manufacturing, industrial, FMCG, or building materials company will be an added advantage.
• Key Performance Indicators (KPIs)Number of outbound calls made per day.
• Qualified leads generated.
• Follow-up completion rate.
• Dealer and distributor update completion.
• Sales team reporting compliance.
• CRM data accuracy and timeliness.
• Customer response time.
• Appointment conversion rate.
• Customer satisfaction and communication quality.

Timely submission of daily, weekly, and monthly MIS reports.