Social Media Manager

Social Media Manager – Roles & Responsibilities

1. Plan, schedule, and publish breaking news, daily updates, reels, shorts, and live content across all social media platforms.
2. Coordinate with reporters, editors, anchors, and the creative team to ensure timely and accurate news distribution.
3. Create engaging captions, headlines, hashtags, and thumbnails to maximize reach, engagement, and click-through rates.
4. Monitor trending news, viral topics, and social media conversations to identify content opportunities and increase audience engagement.
5. Manage live coverage, social media updates, and audience interaction during major events, press conferences, and breaking news.
6. Track platform analytics, audience insights, and content performance, and prepare regular reports with recommendations for growth.
7. Ensure all published content follows editorial guidelines, fact-checking standards, and the organization's social media policies.
8. Develop and execute organic and paid social media campaigns to grow followers, increase video views, drive website traffic, and strengthen the news channel's digital presence.