Technical Sales Engineer

Technical Sales EngineerJob Title: Technical Sales Engineer

Department: Sales & Business Development

Location: Pune

Employment Type: Full-Time

Reporting To: Sales Manager / Business Head

Industry: EV Charging / Solar Renewable

Job SummaryWe are looking for a technically strong and customer-focused Technical Sales Engineer to drive sales of EV charging solutions, electrical equipment, and related products. The candidate will be responsible for understanding customer requirements, preparing technical and commercial proposals, conducting product demonstrations, developing new business opportunities, and supporting customers throughout the sales cycle.

The ideal candidate should have a strong understanding of electrical engineering, EV charging systems, power electronics, and industrial electrical systems, combined with excellent communication and sales skills.

• Key Responsibilities1. Technical Sales & Business DevelopmentIdentify and develop new customers, dealers, EPC companies, fleet operators, charging-point operators, and institutional clients.
• Generate leads through direct sales, networking, exhibitions, channel partners, and market research.
• Understand customer technical requirements and recommend appropriate products/solutions.
• Conduct customer meetings, product presentations, demonstrations, and technical discussions.
• Achieve monthly, quarterly, and annual sales targets.
• 2. EV Charging SolutionsDevelop technical knowledge of AC and DC EV chargers, fast chargers, charging connectors, communication protocols, and charging infrastructure.
• Understand charger ratings such as 7.4 kW, 22 kW, 30 kW, 60 kW, 120 kW, 180 kW and higher.
• Support customers with charger selection based on vehicle type, site conditions, power availability, usage pattern, and business model.
• Understand basic requirements related to LT/HT electrical infrastructure, transformers, panels, cables, earthing, protection systems, and civil works.
• 3. Proposal & QuotationPrepare technical proposals, BOQs, quotations, presentations, and solution documents.
• Coordinate with engineering, procurement, and finance teams to prepare accurate commercial proposals.
• Analyze customer specifications, RFQs, tenders, and technical requirements.
• Participate in tender submissions and technical/commercial negotiations.
• Follow up on quotations and convert opportunities into orders.
• 4. Customer & Project SupportConduct site surveys and prepare site assessment reports.
• Coordinate with installation and commissioning teams.
• Provide technical support during installation and commissioning when required.
• Resolve customer technical queries and coordinate with the service/engineering team for issue resolution.
• Maintain strong relationships with existing customers and identify repeat-business opportunities.
• 5. Market DevelopmentMonitor competitors, pricing, products, technology, and market trends.
• Identify new market segments and business opportunities.
• Develop relationships with consultants, EPC contractors, OEMs, electrical contractors, real-estate companies, fleet operators, and government/institutional customers.
• Participate in exhibitions, conferences, seminars, and customer events.
• 6. Sales ReportingMaintain CRM/customer databases and sales pipelines.
• Prepare weekly and monthly sales reports.
• Track leads, quotations, negotiations, orders, collections, and sales forecasts.
• Maintain accurate records of customer interactions and opportunities.
• Required QualificationsDiploma / B.E. / B.Tech in Electrical, Electronics, Electrical & Electronics, Power Electronics, or related engineering discipline.
• 2–5 years of experience in technical sales, electrical equipment, automation, power electronics, EV charging, solar, UPS, or related industries.
• Strong technical understanding of electrical systems.
• Good knowledge of MS Office, particularly Excel and PowerPoint.
• Experience in preparing technical quotations and commercial proposals is preferred.
• Preferred Technical KnowledgeEV AC/DC charging systems
• CCS2 / Type 2 charging standards
• Power electronics
• Electrical panels and protection systems
• Transformers and power distribution
• HT/LT systems
• Earthing and electrical safety
• Solar PV and energy storage — an advantage
• OCPP and basic charger communication concepts — an advantage
• AutoCAD / electrical drawings — an advantage
• Key SkillsTechnical selling and consultative sales
• Customer relationship management
• Lead generation and conversion
• Negotiation and commercial skills
• Presentation and demonstration skills
• Good verbal and written communication
• Problem-solving and analytical ability
• Ability to understand electrical drawings and specifications
• Willingness to travel for customer meetings and site visits
• Strong target orientation
• Key Performance Indicators (KPIs)Monthly and annual sales achievement
• New customer acquisition
• Lead-to-order conversion rate
• Value and number of quotations generated
• Sales pipeline value
• Gross margin achievement
• Customer retention and repeat orders
• Collection/payment follow-up
• Number of new channel partners developed
• Customer satisfaction