Technical Sales Engineer

Here's a professional Job Description (JD) for a Technical Sales Engineer – Lubricant Sales (FUCHS Germany Brand) that you can use for hiring, LinkedIn, or your resume.

Job Title: Technical Sales Engineer – Industrial Lubricants (FUCHS Germany)Job SummaryThe Technical Sales Engineer is responsible for promoting and selling FUCHS Germany's premium industrial lubricants, greases, metalworking fluids, and specialty lubrication solutions to manufacturing industries. The role combines technical expertise with sales skills to identify customer needs, recommend suitable lubrication products, improve equipment reliability, and achieve sales targets.

• Key ResponsibilitiesSales & Business DevelopmentDevelop new customers in industrial sectors including Steel, Cement, Power, Mining, Automotive, Engineering, Food Processing, Textile, and Manufacturing.
• Generate new business opportunities through cold calling, site visits, and customer meetings.
• Maintain and grow relationships with existing customers.
• Achieve monthly, quarterly, and annual sales targets.
• Prepare quotations, negotiate prices, and close sales.
• Technical SupportRecommend appropriate FUCHS lubricant solutions based on equipment and operating conditions.
• Conduct lubrication surveys and equipment inspections.
• Assist customers in lubricant selection and product conversion.
• Troubleshoot lubrication-related equipment issues.
• Conduct product demonstrations and technical presentations.
• Customer Relationship ManagementBuild long-term customer relationships.
• Handle customer complaints and provide timely technical solutions.
• Coordinate with technical and supply chain teams for smooth product delivery.
• Ensure high customer satisfaction.
• Market DevelopmentIdentify market trends and competitor activities.
• Develop sales strategies for assigned territories.
• Promote new FUCHS products and technologies.
• Participate in industrial exhibitions and customer seminars.
• ReportingPrepare weekly sales reports.
• Maintain CRM records.
• Forecast sales and inventory requirements.
• Monitor customer payment collections.
• Required QualificationsBachelor's Degree in Mechanical Engineering, Chemical Engineering, Petroleum Engineering, or related field.
• 1–2 years of experience in industrial lubricant sales.
• Experience selling premium lubricant brands such as FUCHS, Shell, Mobil, Castrol, TotalEnergies, BP/Castrol, or equivalent is preferred.
• Strong technical knowledge of industrial lubrication systems.
• Excellent communication and negotiation skills.
• Proficiency in Microsoft Office and CRM software.
• Valid driving license and willingness to travel extensively.

Technical KnowledgeCandidates should have knowledge of:

• Industrial lubricants
• Hydraulic oils
• Gear oils
• Compressor oils
• Turbine oils
• Heat transfer oils
• Transformer oils
• Metalworking fluids
• Greases
• Food-grade lubricants
• Synthetic lubricants
• Oil analysis and condition monitoring
• Tribology and lubrication engineering
• Preventive and predictive maintenance
• Key SkillsTechnical Sales
• Industrial Lubrication
• Key Account Management
• Business Development
• Product Demonstration
• Negotiation
• Customer Relationship Management
• Technical Presentations
• Problem Solving
• Territory Management
• Sales Forecasting
• Industrial Equipment Knowledge
• Preferred IndustriesSteel Plants
• Cement Plants
• Power Plants
• Mining
• Automotive Manufacturing
• Heavy Engineering
• Paper Mills
• Textile Industries
• Food & Beverage Manufacturing
• Pharmaceuticals
• Chemical Industries
• Key Performance Indicators (KPIs)Achievement of sales targets
• New customer acquisition
• Revenue growth
• Customer retention
• Product conversion success rate
• Gross margin
• Collection efficiency
• Technical support response time
• Customer satisfaction

Career GrowthA Technical Sales Engineer can progress to roles such as:

• Senior Technical Sales Engineer
• Area Sales Manager
• Regional Sales Manager
• National Sales Manager
• Technical Services Manager
• Business Development Manager
• Key Account Manager

This job description reflects the responsibilities typically associated with selling premium industrial lubricants for a global brand such as FUCHS, where success depends on both strong technical expertise and the ability to develop long-term customer relationships.