Lead Generation Expert

We are looking for a data-driven, strategic digital marketing expert who can take the lead on generating high-quality student leads through performance marketing, content strategy, and targeted digital campaigns. The ideal candidate will have hands-on experience working with colleges or universities and a deep understanding of the student admissions journey.

Key Responsibilities

🔹 Plan and execute lead generation campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn, YouTube, etc.)

🔹 Develop and optimize landing pages, CTAs, and digital funnels to drive inquiries and applications

🔹 Work closely with the Admissions and Creative teams to align messaging and targeting

🔹 Analyze campaign performance and conversion metrics; implement improvements accordingly

🔹 Manage SEO/SEM strategy and performance marketing budgets

🔹 Use CRM and marketing automation tools to nurture leads and improve conversion

🔹 Stay updated with the latest trends in education marketing and student acquisition

Required Qualifications & Skills

✅ 3–6 years of digital marketing experience with proven expertise in lead generation

✅ Prior experience working in a college, university, or edtech environment is a must

✅ Strong command of Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and Google Analytics

✅ Hands-on experience with tools like HubSpot, Zoho, or similar CRMs

✅ Excellent understanding of SEO, SEM, PPC, and funnel optimization

✅ Creative mindset with an analytical approach to problem-solving

✅ Strong written and verbal communication skills

What We Offer

✨ Opportunity to work with a visionary university in a beautiful hill station setting

📈 Competitive salary with performance-based incentives

🌱 Professional development opportuni

ties in the field of education marketing

🤝 A supportive team environment that values innovation and initiative