Digital Marketing Executive

We are looking for a creative and hands-on Digital Content Creator & Video Editor for our men’s wear brand. The candidate will be responsible for creating engaging videos, editing product and promotional content, organizing product photography, preparing digital catalogues, and supporting the brand’s digital marketing activities.

The ideal candidate should understand fashion and garment products and be able to convert new product arrivals into attractive visual content for customers, retailers, and business partners.

Key Responsibilities

1. Video Creation & Editing

* Create and edit engaging videos for men’s shirts, jeans, trousers, and other garment products.

* Make product showcase videos, reels, promotional videos, and brand videos.

* Create creative content highlighting product quality, fabric, fitting, colours, styling, and key features.

* Shoot and edit videos of new arrivals, samples, manufacturing processes, and behind-the-scenes activities.

* Add music, text, transitions, voiceovers, subtitles, and other suitable effects.

* Develop fresh video concepts and creative ideas regularly.

2. Product Photography & Digital Catalogues

* Coordinate and conduct product photography for every new article and collection.

* Prepare professional product images with proper lighting, backgrounds, and presentation.

* Create organized digital catalogues featuring product images, article codes, colours, and available sizes.

* Prepare PDF catalogues and product presentations for retailers, wholesalers, and business customers.

* Maintain properly organized product images, videos, and catalogue files for future use.

3. Social Media Content Management

* Prepare and publish content for Instagram, Facebook, YouTube Shorts, and other relevant platforms.

* Create reels, stories, posts, promotional creatives, and product launch content.

* Maintain a regular content calendar and ensure timely posting.

* Track content performance, reach, engagement, and audience response.

4. Digital Marketing Support

* Support promotional campaigns and product launches.

* Assist in creating creatives for paid advertisements and customer acquisition campaigns.

* Understand the target audience, including garment retailers, wholesalers, and men’s fashion customers.

* Suggest new ways to generate enquiries and increase brand awareness through digital platforms.

5. Creative Planning & Coordination

* Work closely with the management team to understand new collections and business requirements.

* Plan video shoots and product photography for new arrivals.

* Suggest trending video formats, campaign ideas, and creative concepts relevant to men’s fashion.

* Ensure that all content follows the brand’s quality and presentation standards.

Required Skills

* Strong video editing skills using tools such as Adobe Premiere Pro, CapCut, or equivalent software.

* Knowledge of Canva and/or Adobe Photoshop for promotional creatives and catalogues.

* Practical experience in shooting product videos and taking product photographs.

* Ability to create engaging reels and short-form videos.

* Good visual sense, creativity, and attention to detail.

* Basic understanding of Instagram, Facebook, YouTube, and social media trends.

* Ability to organize product images, article codes, and digital catalogues.

* Basic knowledge of digital marketing is preferred.

* Fashion, apparel, garment, or e-commerce experience will be an advantage.

Performance Expectations

* Consistent creation of quality videos and product creatives.

* Timely preparation of catalogues for new arrivals.

* Regular social media content production and posting.

* Organized storage of product photographs, videos, and catalogue files.

* Fresh creative ideas to improve brand visibility and generate customer enquiries.

Application Requirements

Candidates should share their portfolio or examples of videos they have edited, reels they have created, product photography, and catalogues or promotional creatives they have designed.

Important: Practical skills and creativity will be given more importance than qualifications alone.