Digital Marketing Executive

Location: Nirman Vihar, Delhi

Job Type: Full-Time

Department: Digital Marketing

Experience: 1–3 Years

About the RoleWe are looking for a Digital Marketing & SEO Executive who can manage the company’s digital presence, generate quality leads, improve search rankings, and independently handle paid advertising campaigns.

The ideal candidate should have practical experience in Meta Ads (Facebook & Instagram), Google Ads, SEO, social media marketing, and lead generation.

• Key ResponsibilitiesPlan and execute digital marketing campaigns to generate leads and sales.
• Create, manage, and optimize Meta Ads (Facebook & Instagram Ads).
• Create and manage Google Ads campaigns, including Search, Display, and lead-generation campaigns.
• Monitor campaign performance, CPL, CTR, conversions, and ROI.
• Conduct keyword research and implement effective SEO strategies.
• Improve website ranking and organic traffic through on-page and off-page SEO.
• Manage and grow social media platforms such as Facebook, Instagram, LinkedIn, and YouTube.
• Coordinate with the content/design team for ad creatives, videos, posts, and promotional campaigns.
• Develop landing-page and lead-generation strategies.
• Track leads and campaign performance using Google Analytics, Google Search Console, Meta Business Suite/Ads Manager, and other marketing tools.
• Prepare regular digital marketing performance reports.
• Research competitors, market trends, keywords, and new digital marketing opportunities.
• Continuously test and optimize campaigns to improve lead quality and reduce acquisition costs.
• Required SkillsStrong practical knowledge of Meta Ads / Facebook Ads / Instagram Ads.
• Strong practical knowledge of Google Ads.
• Good understanding of SEO and keyword research.
• Knowledge of Google Analytics and Google Search Console.
• Experience in lead generation and performance marketing.
• Knowledge of social media marketing and content promotion.
• Ability to analyze campaign data and make optimization decisions.
• Good communication and reporting skills.
• Ability to work independently and manage multiple campaigns.
• Preferred QualificationsBachelor's degree in Digital Marketing, Marketing, Business, or a related field.
• Relevant certification in Google Ads, Meta Ads, SEO, or Digital Marketing is an advantage.
• Candidates with proven experience managing paid advertising campaigns will be preferred.
• What We OfferOpportunity to work in a growing power solutions and generator business.
• Hands-on experience in B2B and B2C digital lead generation.
• Performance-based growth opportunities.
• Professional and collaborative work environment.

Location: Nirman Vihar, Delhi

Job Type: Full-Time

Candidates with practical experience running Meta and Google Ads are strongly preferred.