Sales & Marketing Manager

SALES & MARKETING MANAGER

I FEEL DANCE COMPANY

Location: Nagpur, Maharashtra

Working Days: Monday to Saturday

Working Hours: 11:00 AM – 7:00 PM

Sunday: Weekly Off

Experience: 2–4 Years

Age: 24–32 Years preferred

Education: Graduate in any stream

Salary: ₹25,000–₹30,000/month + Performance Incentives

Earning Potential: ₹35,000–₹50,000+ per month

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ABOUT I FEEL DANCE COMPANY

I Feel Dance Company is a premium dance and entertainment company specializing in Wedding Choreography, Sangeet Experiences, Varmala Entries, Couple Entries, Carnival & Haldi Experiences, Artist Performances and Event Entertainment.

We are looking for an ambitious and target-oriented Sales & Marketing Manager who can take ownership of our lead generation, client conversion, partnerships and business growth.

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KEY RESPONSIBILITIES

1. SALES & BUSINESS DEVELOPMENT

- Generate new leads through online and offline channels.

- Handle incoming enquiries through WhatsApp, Instagram, phone calls and other platforms.

- Understand client requirements and recommend suitable packages.

- Prepare quotations and proposals.

- Conduct client calls and meetings.

- Follow up consistently with potential clients.

- Negotiate professionally and close bookings.

- Upsell premium choreography, artists, entries, SFX and entertainment packages.

- Maintain a healthy sales pipeline.

- Achieve monthly sales and collection targets.

2. WEDDING & EVENT SALES

Develop business from:

- Wedding planners

- Event management companies

- Hotels & banquet venues

- Wedding photographers

- Decorators

- Makeup artists

- Bridal studios

- Corporate companies

- Luxury wedding vendors

- Direct wedding clients

Build long-term referral partnerships with wedding planners and event professionals.

3. DIGITAL MARKETING

- Manage day-to-day marketing activities.

- Plan Instagram and Facebook campaigns.

- Coordinate with the creative/content team.

- Generate enquiries through social media.

- Monitor campaign performance.

- Develop promotional campaigns for wedding seasons and workshops.

- Identify new digital marketing opportunities.

- Track lead sources and conversion rates.

4. CLIENT RELATIONSHIP MANAGEMENT

- Maintain professional communication with every lead.

- Ensure timely follow-ups.

- Maintain client records and sales status.

- Coordinate with the choreography and operations teams after booking.

- Ensure smooth handover from sales to execution.

- Maintain relationships with previous clients for referrals and repeat business.

5. SALES REPORTING

Maintain daily and weekly reports covering:

- Total enquiries

- New leads

- Follow-ups completed

- Meetings conducted

- Quotations sent

- Bookings confirmed

- Revenue generated

- Amount collected

- Pending payments

- Lost leads

- Reason for lost business

- Lead source

- Conversion percentage

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MONTHLY PERFORMANCE TARGETS

Initial Target

Monthly Business Collection Target: ₹3–5 Lakhs

Targets may be increased based on performance and business growth.

Suggested KPI

- 30–50 qualified leads/month

- 10–15 serious proposals/month

- 5–8 client meetings/month

- Consistent daily follow-ups

- Minimum 5 new business partnerships/month

- Monthly collection target achievement

- Strong lead-to-booking conversion

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INCENTIVE STRUCTURE

Incentives will be linked to actual business collected by the company, not merely quotations or booking promises.

Suggested Structure

₹0–₹1.5L collection: No incentive

₹1.5L–₹2.5L: 2%

₹2.5L–₹4L: 3%

₹4L–₹6L: 4%

₹6L+: 5% / performance-based incentive

The company may modify the incentive structure based on project profitability.

Important

Incentive will be calculated only on payments actually received by the company and will be subject to cancellation/refund adjustments.

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ADDITIONAL BENEFITS

- Local travel reimbursement for approved business meetings

- Mobile/internet allowance as per company policy

- Networking allowance where applicable

- Quarterly performance bonus

- Annual performance bonus

- Sales achievement rewards

- Company-sponsored sales/marketing training

- Opportunity to attend premium events

- Employee recognition programs

- Career growth opportunities

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REQUIRED SKILLS

Must Have

- Excellent communication skills

- Strong sales & negotiation skills

- Lead generation

- Client follow-up

- Sales closing

- Relationship management

- Target-oriented approach

- Presentation skills

- Business networking

- Basic digital marketing knowledge

- Instagram & WhatsApp Business knowledge

- Excel/Google Sheets

- Canva/basic content understanding

- CRM/lead management knowledge

Preferred Languages

- English – Good

- Hindi – Good

- Marathi – Preferred

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PREFERRED INDUSTRY EXPERIENCE

Candidates from the following industries are preferred:

1. Wedding & Event Management

2. Hospitality & Hotel Sales

3. Entertainment & Artist Management

4. Digital Marketing

5. Corporate/B2B Sales

6. Luxury Services

7. Real Estate / High-Value Sales

Experience in wedding/event sales will be considered a strong advantage.

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EDUCATION & EXPERIENCE

Minimum Education: Graduation in any stream

Preferred qualifications:

- BBA

- B.Com

- BMS

- MBA – Marketing/Sales

- Event Management

- Hospitality Management

- Mass Communication

Experience: Minimum 2 years in sales, marketing, business development, events, hospitality or related industries.

MBA is not mandatory if the candidate has strong sales experience and proven results.

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AGE & LOCATION

Preferred Age: 24–32 years

Preferred Location: Candidates residing within approximately 10–12 km of the office/studio are preferred.

Candidates from farther locations may be considered based on experience and suitability.

Candidate should be comfortable with local travel for client and business meetings.

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PERSONAL QUALITIES

We are looking for someone who is:

- Highly ambitious

- Confident

- Energetic

- Professional

- Result-oriented

- Self-motivated

- Good at networking

- Comfortable talking to premium clients

- Strong at follow-ups

- Good at negotiation

- Responsible for their own targets

- Willing to take ownership

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REPORTING

Reports To: Founder / Director

Department: Sales & Marketing

The Sales & Marketing Manager will work closely with:

- Founder/Management

- Choreography Team

- Operations Team

- Creative/Content Team

- Event Coordination Team

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SUCCESS IN THIS ROLE

A successful candidate will be expected to help I Feel Dance Company:

Generate More Leads → Build Stronger Partnerships → Convert More Clients → Increase Collections → Grow Revenue

This is a performance-driven position. Candidates who consistently exceed targets will have opportunities for higher incentives, bonuses, increased responsibilities and career growth.

CAREER PATH

Sales Executive → Sales & Marketing Manager → Senior Sales Manager → Business Development Head

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HOW TO APPLY

Interested candidates can share their:

Resume + Previous Sales Performance + Current Salary + Expected Salary + Notice Period

with the I Feel Dance Company team.

I FEEL DANCE COMPANY

Dance • Weddings • Entertainment • Experiences