Sales Consultant

The Sales Consultant is responsible for generating and converting vehicle sales enquiries for Electric Vehicles (EV), Personnel Vehicles (PV), and Commercial Vehicles (CV) and Two wheeler. The role involves customer handling, product demonstration, test drives, lead follow-up, quotation and negotiation, finance/insurance coordination, booking, and delivery support while achieving assigned sales targets and maintaining high customer satisfaction.

A. Customer Handling & Sales

• Welcome and professionally handle showroom, online, telephone, and referral enquiries.
• Understand customer requirements, budget, vehicle usage, and purchase preferences.
• Recommend appropriate EV/PV/CV/Two wheeler models and variants based on customer needs.
• Explain vehicle features, specifications, performance, pricing, offers, warranty, and after-sales support.
• Achieve monthly, quarterly, and annual sales targets.
• Convert enquiries into test drives, bookings, and retail deliveries.

B. EV Product & Technology Knowledge

• Maintain strong knowledge of EV products, battery technology, range, charging requirements, charging options, warranty, and running costs.
• Explain EV benefits such as operating cost, maintenance, range, charging time, and applicable incentives/schemes as per current company guidelines.
• Educate customers on home and public charging requirements.
• Address customer concerns regarding battery life, range, charging infrastructure, resale value, and EV ownership.
• Keep updated on new EV models, technologies, features, and competitor offerings.

C. PV & CV Product Knowledge

• Understand key features, variants, specifications, applications, and benefits of Passenger and Commercial Vehicles.
• For CV customers, understand usage requirements such as load capacity, route/application, mileage, operating cost, and business needs.
• Recommend suitable vehicles based on customer requirements.
• Provide accurate product comparisons and explain the value proposition of the recommended vehicle.

D. Lead Management & Follow-up

• Manage leads received through showroom walk-ins, digital platforms, tele calling, OEM portals, campaigns, referrals, and field activities.
• Contact leads within the defined response time.
• Maintain regular follow-ups until conversion or closure.
• Track lead ageing and ensure no enquiry remains unattended.
• Maintain accurate lead status in CRM/DMS.
• Analyze lost leads and identify reasons for non-conversion.

E. Test Drive & Product Demonstration

• Arrange and conduct vehicle demonstrations and test drives.
• Explain key vehicle features during the demonstration.
• For EVs, demonstrate charging process, driving modes, range information, regenerative braking, and other relevant features.
• Ensure test-drive vehicles are clean, safe, and ready for customers.
• Record customer feedback and purchase intent after the test drive.

F. Finance, Insurance & Exchange

• Explain available finance and insurance options to customers.
• Coordinate with Finance and Insurance teams for quotations and documentation.
• Identify vehicle exchange opportunities.
• Coordinate vehicle evaluation with the Exchange team.
• Explain applicable offers, schemes, discounts, and exchange benefits accurately.
• Ensure transparent communication regarding pricing and commercial terms.

G. Booking & Documentation

• Prepare quotations and booking documents accurately.
• Explain booking terms, payment schedules, expected delivery timelines, and other relevant conditions.
• Complete customer KYC and documentation as per dealership requirements.
• Coordinate with Sales Administration, Finance, Insurance, and RTO teams.
• Follow up on pending payments and documents.

H. Vehicle Delivery

• Coordinate with the Delivery and PDI teams for vehicle readiness.
• Ensure the correct model, variant, colour, accessories, and customer requirements are fulfilled.
• Keep customers informed about delivery schedules.
• Participate in the delivery and vehicle handover process.
• Conduct post-delivery follow-up and collect customer feedback.

I. Customer Relationship Management

• Build and maintain long-term customer relationships.
• Conduct post-enquiry, post-booking, and post-delivery follow-ups.
• Generate referrals and repeat business.
• Address initial customer concerns and coordinate escalations with the relevant department.
• Support the dealership in achieving CSI/NPS and customer satisfaction targets.

J. Market & Competitor Analysis

• Monitor competitor EV/PV/CV/two wheeler products, pricing, features, offers, and customer propositions.
• Collect market intelligence through customer interactions and field activities.
• Identify new customer segments and sales opportunities.
• Share competitor and market feedback with the Sales Manager.

K. CRM / DMS & MIS

• Update customer details, enquiries, calls, appointments, test drives, bookings, and deliveries in CRM/DMS.
• Maintain daily sales activity and follow-up reports.
• Track sales pipeline and conversion ratios.
• Submit daily/weekly/monthly performance reports.
• Ensure complete and accurate customer data.

3. Key Performance Indicators (KPIs)

• Monthly EV/PV/CV/Two wheeler Sales Target Achievement
• Lead-to-Test Drive Conversion %
• Test Drive-to-Booking Conversion %
• Booking-to-Retail Conversion %
• Showroom Walk-in Conversion %
• Digital Lead Conversion %
• Number of Test Drives
• Number of Bookings
• Retail Sales Volume
• Finance & Insurance Penetration
• Exchange Leads / Conversions
• Customer Referral Generation
• Lead Follow-up Compliance
• CRM/DMS Data Accuracy
• CSI/NPS / Customer Satisfaction

4. Educational Qualification

• Graduate in any discipline.
• MBA/PGDM in Sales & Marketing will be an advantage.
• Diploma/degree in Automobile/Mechanical Engineering will be an added advantage for technical EV/CV sales.

5. Experience

• 0-5 years of experience in automobile sales, EV sales, PV sales, CV sales, retail sales, or B2B/B2C sales.
• Experience in an authorized automobile dealership will be preferred.
• Candidates with EV product knowledge and automotive sales experience will have an advantage.
• Freshers with strong communication, sales aptitude, and automobile knowledge may be considered for entry-level positions.

6. Required Skills

• Automobile product knowledge
• EV technology and charging knowledge
• Customer handling and relationship management
• Sales negotiation and closing
• Lead generation and follow-up
• Test-drive and product demonstration
• Finance, insurance, and exchange coordination
• CRM/DMS knowledge
• MS Excel and sales reporting
• Excellent communication and presentation skills
• Objection handling and problem-solving

7. Personal Attributes

• Customer-centric approach
• Target-oriented and result-driven
• Strong communication and interpersonal skills
• Confident and persuasive personality
• Energetic and self-motivated
• Professional grooming
• Strong follow-up discipline
• Willingness to learn new automotive technologies
• Ability to work under pressure
• High ownership and accountability

Four wheeler driving must.

Local candidate preferred.