Digital Marketing Executive

Job Title:

Digital Marketing Manager (Lead Generation & Performance Marketing)

Job Summary

We are looking for a results-driven Digital Marketing Manager to lead our performance marketing initiatives. The ideal candidate will be responsible for generating high-quality leads through paid advertising, optimizing campaign performance, managing digital budgets, and delivering measurable ROI. The role requires hands-on expertise in Meta Ads, Google Ads, lead funnels, analytics, and conversion optimization.

Key Responsibilities

• Lead Generation Plan and execute lead generation campaigns across multiple digital platforms.
• Generate high-quality leads while maintaining target CPL (Cost Per Lead).
• Develop and optimize lead funnels for maximum conversion.
• Work closely with the sales team to improve lead quality and conversion rates.
• Monitor daily lead performance and recommend improvements.
• Paid Advertising Management Create, manage, and optimize campaigns on:
• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display, Performance Max & YouTube)
• LinkedIn Ads (if required)
• Conduct audience research and targeting.
• Perform A/B testing for creatives, ad copy, landing pages, and campaign objectives.
• Manage advertising budgets efficiently to maximize ROI.
• Scale winning campaigns while controlling acquisition costs.
• Campaign Strategy Develop monthly and quarterly digital marketing plans.
• Build marketing funnels for awareness, lead generation, remarketing, and conversions.
• Launch promotional campaigns for new products, projects, and offers.
• Analyze competitors' digital strategies and recommend improvements.
• Analytics & Reporting Track campaign performance using:
• Google Analytics (GA4)
• Google Tag Manager
• Meta Business Suite
• Google Ads Manager
• CRM Reports
• Prepare daily, weekly, and monthly performance reports.
• Monitor key KPIs such as:
• CPL
• CPA
• ROAS
• CTR
• Conversion Rate
• Lead-to-Sale Ratio
• ROI
• Landing Pages & Conversion Optimization Coordinate with designers and developers to create high-converting landing pages.
• Improve website conversion rates through CRO techniques.
• Ensure proper tracking using Meta Pixel, Google Tag, and conversion APIs.
• Team Coordination Coordinate with the creative team for ad creatives, videos, and banners.
• Guide content creators on performance-focused content.
• Collaborate with the sales team to improve lead nurturing and campaign outcomes.
• Required SkillsStrong expertise in Meta Ads Manager.
• Strong expertise in Google Ads.
• Knowledge of Google Analytics 4 (GA4).
• Experience with Google Tag Manager.
• Understanding of Meta Pixel and Conversion API.
• Experience with CRM integration and lead tracking.
• Excellent analytical and problem-solving skills.
• Strong understanding of digital marketing funnels.
• Knowledge of remarketing and audience segmentation.
• Budget planning and campaign optimization.
• Proficiency in Microsoft Excel or Google Sheets for reporting.
• Preferred Experience4–8 years of experience in Digital Marketing.
• Proven track record of managing advertising budgets.
• Experience in Real Estate, EdTech, IT Services, Healthcare, Automobile, or E-commerce is preferred.
• Experience handling monthly ad budgets of ₹5 Lakhs to ₹1 Crore+.
• EducationBachelor's degree in Marketing, Business, Digital Marketing, or a related field.
• Google Ads, Meta Blueprint, or GA4 certifications are preferred.
• Key Performance Indicators (KPIs)Monthly Qualified Leads Generated
• Cost Per Lead (CPL)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Lead-to-Sale Conversion Ratio
• Campaign ROI
• Landing Page Conversion Rate
• Customer Acquisition Cost (CAC)
• What We OfferCompetitive salary and performance incentives.
• Opportunity to manage high-budget campaigns.
• Career growth in a fast-paced organization.
• Exposure to the latest marketing tools and technologies.
• Collaborative and performance-driven work environment.