Channel Sales Executive

Department: Sales & Business Development

Position: Sales Executive – Solar EPC

Location: Hyderabad

Employment Type: Full-Time

Experience: 0–3 Years

Reporting To: Sales Manager / Business Development Manager

Job Purpose

The Sales Executive will be responsible for generating solar leads, meeting prospective customers, understanding their energy requirements, presenting suitable solar solutions and converting leads into successful solar projects.

The candidate will manage the complete sales cycle from lead generation to order booking and project handover.

Key Responsibilities

1. Lead Generation

Generate new leads through field visits, references, local marketing and networking.

Follow up on leads received through digital marketing, social media, website and company campaigns.

Identify potential residential, commercial and agricultural customers.

Develop local customer and referral networks.

2. Customer Meetings & Site Visits

Meet customers to understand their electricity consumption and solar requirements.

Conduct preliminary site visits and collect necessary information.

Explain suitable solar system capacities and solutions.

Build strong relationships with prospective and existing customers.

3. Solar Sales

Present solar EPC proposals and quotations to customers.

Explain system capacity, expected generation, savings, ROI and project benefits.

Explain available government subsidy and solar financing/loan options, wherever applicable.

Negotiate with customers and close sales within company guidelines.

Achieve assigned monthly and quarterly sales targets.

4. Follow-up & Conversion

Maintain regular follow-up with prospects through calls, WhatsApp and personal meetings.

Track leads from enquiry to quotation, negotiation and order confirmation.

Maintain an updated sales pipeline.

Ensure timely collection of required customer documents.

5. Coordination & Project Handover

Coordinate with the engineering team for technical requirements and quotations.

Coordinate with finance and operations teams for project processing.

Ensure smooth handover of confirmed orders to the installation team.

Keep customers updated regarding project progress.

6. Market Development

Identify new customer segments and business opportunities within the assigned territory.

Monitor competitor pricing, products and offers.

Participate in exhibitions, campaigns, local events and promotional activities.

Develop relationships with electricians, contractors, builders, architects and other referral sources.

Target Customers

The Sales Executive will primarily focus on:

Residential homeowners

Villas and apartments

Shops and commercial establishments

Offices and small businesses

Schools and institutions

Agriculture / farm customers

MSMEs and industrial customers

Key Performance Indicators (KPIs)

Monthly sales target achievement

Number of qualified leads generated

Customer meetings and site visits

Quotations submitted

Lead-to-order conversion rate

Monthly order bookings

Revenue generated

Follow-up effectiveness

Customer satisfaction

Collection / payment coordination

Candidate Profile

Education:

Any Bachelor's degree or Diploma.

Candidates with a background in Sales, Marketing, Electrical Engineering or Business Development will be preferred.

Experience:

0–3 years of sales experience.

Freshers with strong communication skills and a willingness to work in field sales are welcome.

Experience in Solar, Electrical, EPC, Real Estate, Telecom, Banking, Insurance or other B2C/B2B sales will be an advantage.

Required Skills

Excellent communication and interpersonal skills

Strong convincing and negotiation abilities

Customer relationship management

Lead generation and follow-up

Basic understanding of solar energy

Good presentation skills

Target-oriented approach

Ability to work independently

Basic computer and MS Office knowledge

Knowledge of WhatsApp and CRM tools

Willingness to travel locally for customer meetings and site visits

Preferred Qualities

We are looking for candidates who are:

Result-oriented

Self-motivated

Confident in customer interactions

Good at building relationships

Comfortable with field sales

Willing to learn technical aspects of solar

Persistent with follow-ups

Honest and professional

Comfortable working against sales targets