Digital Marketing Manager

Job Title: Digital Marketing Manager / Lead (Performance & Growth)

Job Type: Full-Time

Experience: 3–6 Years

About the Role

We are launching two distinct, high-growth direct-to-consumer (D2C) brands: an innovative Intimate Wellness Brand and a premium Cosmetics Brand.

We are looking for an ambitious, data-driven, and creative Digital Marketing Manager who knows how to scale D2C brands from scratch. The ideal candidate lives at the intersection of high-converting performance ads, viral creative strategy, and cutting-edge AI content production. You will be directly responsible for scaling revenue, managing ad budgets, and delivering exceptional Return on Ad Spend (ROAS) across paid and organic digital channels.

• Key Responsibilities1. Performance Marketing & Paid MediaDirect, design, and scale high-converting Meta Ads (Facebook & Instagram) and Google Ads (Search, Shopping, YouTube, PMax).
• Continuous A/B testing of ad creatives, landing pages, audiences, and offers to lower Customer Acquisition Cost (CAC) and maximize overall ROAS.
• Manage and allocate daily/monthly media budgets across campaigns to achieve top-line and bottom-line growth targets.
• 2. Viral & Organic Content StrategyConceptualize and execute "viral-first" hook-driven ad concepts, short-form video strategies (Reels, TikTok/Shorts format), and UGC (User Generated Content) campaigns.
• Direct content creators, influencers, and videographers to produce thumb-stopping ad angles tailored specifically to intimate care and beauty audiences.
• 3. AI-Driven Content & Workflow OptimizationLeverage advanced AI tools (ChatGPT, Claude, Midjourney, ElevenLabs, Runway, etc.) for rapid ad copy generation, visual asset production, scriptwriting, and creative variations.
• Streamline content production workflows using AI to scale creative testing velocity without compromising brand quality.
• 4. SEO & Keyword ResearchConduct deep keyword research and search intent mapping for both intimate wellness and cosmetics verticals.
• Optimize website content, product listings, blogs, and landing pages for organic ranking and long-tail intent.
• 5. Analytics, ROAS & Growth ReportingOwn the entire conversion funnel—from click-through rate (CTR) and conversion rate optimization (CRO) to average order value (AOV) and customer lifetime value (LTV).
• Track and report key metrics (ROAS, MER, CAC, CPA) using Google Analytics 4 (GA4), Shopify analytics, and attribution tools on a weekly and monthly basis.
• Key Requirements & Qualifications3+ years of hands-on experience running paid media (Meta & Google Ads) specifically for D2C/E-commerce brands (experience in beauty, personal care, or wellness is a major plus).
• Proven Track Record: Proven history of managing substantial ad spend with consistent, high ROAS and measurable revenue growth.
• Mastery of AI Tools: Native proficiency in using generative AI tools for copy, image, and video generation to speed up marketing output.
• Creative & Copy Skills: Exceptional understanding of consumer psychology, copywriting, and what makes ad creative go viral.
• Analytical Mindset: Strong expertise with GA4, Meta Business Manager, Google Ads Manager, and performance attribution.
• Search Optimization: Hands-on experience with SEO tools (Ahrefs, SEMrush, Google Keyword Planner).
• Preferred QualificationsPrior experience marketing "sensitive" or regulated categories (e.g., intimate wellness, sexual wellness) while navigating ad network compliance guidelines on Meta and Google.
• Familiarity with Shopify ecosystem, landing page builders (PageFly, GemPages), and email/SMS automation (Klaviyo).
• What We OfferCompetitive salary + performance-linked incentives/bonuses based on ROAS and revenue targets.
• Complete ownership and creative freedom to build marketing strategies for two exciting new D2C brands from day zero.
• High-growth environment with access to modern tools, budget flexibility, and career growth.