Digital Marketing Head

Job Description – Media Buyer

Position: Media Buyer

Department: Digital Marketing

Location: Truliyo Digital, JMD Megapolis Sector 48, Gurgaon

Experience: 2–5 Years

Key Responsibilities:

• Plan, execute, and optimize paid advertising campaigns across Meta, Google, LinkedIn, and other digital platforms.
• Manage ad budgets and maximize ROI, CPL, and ROAS.
• Monitor campaign performance and prepare regular reports.
• Conduct audience research, targeting, and A/B testing.
• Coordinate with the creative team for ad copies and creatives.
• Track leads and campaign effectiveness through analytics tools.

Requirements:[1]

• Experience in digital media buying and performance marketing.
• Strong knowledge of Meta Ads Manager and Google Ads.
• Analytical mindset with data-driven decision-making skills.
• Proficiency in campaign tracking and reporting tools.

Key Skills:

Media Buying | Performance Marketing | Google Ads | Meta Ads | Lead Generation | Budget Management | Analytics

Goal: Drive quality leads and maximize return on advertising spend.