Sales Strategy & Business Growth Consultant

The Sales Strategy & Business Growth Consultant will be responsible for driving business growth by developing and implementing sales strategies, analyzing sales performance, identifying market opportunities, and mentoring the sales team to improve productivity and revenue generation. The role requires a strategic thinker with strong analytical skills and hands-on experience in sales management and business development.

*Key responsibilities*

Business growth strategy

* Develop and implement business growth strategies aligned with organizational goals.

* Identify new market opportunities, customer segments, and revenue streams.

* Conduct market research and competitor analysis to support business expansion.

* Recommend strategic initiatives to increase sales and profitability.

*Sales strategy and planning*

* Design and optimize sales processes and sales funnels.

* Develop sales targets, forecasting models, and performance plans.

* Create sales strategies for lead generation, conversion, retention, and customer relationship management.

* Support pricing, promotional, and sales campaign strategies.

Sales analytics and performance management

* Analyze sales data, trends, conversion rates, and revenue performance.

* Prepare daily, weekly, and monthly sales performance reports.

* Identify gaps in sales performance and recommend corrective actions.

* Develop KPIs and dashboards to track sales productivity and business performance.

*Sales team coaching and mentoring*

* Train, coach, and mentor sales executives and managers.

* Conduct regular performance review sessions with the sales team.

* Improve sales presentation, negotiation, closing, and customer handling skills.

* Develop sales scripts, objection-handling techniques, and best practices.

*Process improvement*

* Standardize sales processes and reporting mechanisms.

* Improve CRM usage, lead management, and follow-up systems.

* Coordinate with marketing, operations, and management to enhance sales effectiveness.

* Implement productivity and performance improvement initiatives.

*Key performance indicators (KPIs)*

* Revenue growth.

* Sales target achievement.

* Lead-to-conversion ratio.

* Customer acquisition and retention.

* Sales team productivity.

* Forecast accuracy.

* Expansion into new markets or business segments.

*Qualifications*

* Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.

* MBA preferred.

*Experience*

* 8–15 years of experience in sales, business development, sales strategy, or business consulting.

* Proven experience in driving sales growth and improving sales team performance.

* Experience in sales analytics, forecasting, and business expansion initiatives.

*Required skills*

* Strategic planning and business growth.

* Sales leadership and team mentoring.

* Sales analytics and data interpretation.

* CRM and sales reporting systems.

* Negotiation and communication skills.

* Presentation and training abilities.

* Problem-solving and decision-making.

* Strong commercial and business acumen.

*Authority and responsibilities*

 Advise management on sales and business growth decisions.

* Recommend changes in sales strategy, structure, and performance management.

* Guide and mentor the sales team to achieve organizational objectives.

* Support management in achieving sustainable revenue and market growth.