Google & Meta Ads Expert

We are looking for a Google Ads & Meta Ads Expert who can plan, execute, optimize, and scale paid advertising campaigns for multiple clients.

The ideal candidate should have hands-on experience with Google Ads, Meta Ads, conversion tracking, campaign optimization, lead generation, remarketing, and performance analysis.

Key Responsibilities

• Plan and manage Google Ads campaigns including Search, Display, Performance Max, and Remarketing.
• Plan and manage Meta Ads campaigns across Facebook and Instagram.
• Conduct keyword research and competitor analysis for paid campaigns.
• Create and optimize ad campaigns based on CPL, CPA, ROAS, CTR, conversion rate, and other KPIs.
• Manage campaign budgets and optimize spending for maximum ROI.
• Create effective ad copy, audience targeting, and campaign structures.
• Set up and monitor conversion tracking using Google Tag Manager, Google Analytics 4, Google Ads, and Meta Pixel.
• Analyze campaign performance and identify opportunities for improvement.
• Perform A/B testing for ads, audiences, landing pages, and campaign strategies.
• Manage remarketing and retargeting campaigns.
• Prepare weekly/monthly performance reports.
• Troubleshoot tracking and campaign-related issues.
• Stay updated with the latest Google Ads and Meta Ads features, policies, and best practices.
• Work closely with the SEO, content, design, and development teams to improve overall marketing performance.

Required Skills

• Google Ads
• Meta Ads / Facebook Ads
• Google Analytics 4
• Google Tag Manager
• Meta Pixel & Events Manager
• Conversion Tracking
• Keyword Research
• Audience Research
• Remarketing / Retargeting
• Lead Generation
• Campaign Optimization
• Performance Reporting
• A/B Testing
• Landing Page Optimization
• Excel / Google Sheets

Requirements

• 
  
• 2+ years of hands-on experience in Google Ads and Meta Ads.
• Strong understanding of paid advertising and lead-generation campaigns.
• Experience managing multiple campaigns and budgets simultaneously.
• Strong analytical and problem-solving skills.
• Ability to understand campaign data and take actionable decisions.
• Good communication and reporting skills.
• Experience with US international clients will be an advantage.
• Google Ads certification will be a plus.