Business Development Manager (BDM)

Job Title

Business Development Manager / Marketing Manager – Diagnostic & Imaging Centre

Location

South Delhi

Experience

4–8 years (Healthcare, Diagnostics, Hospitals, Medical Devices, Pharma Marketing preferred)

Employment Type

Full-time

Salary

Competitive (Based on experience) + Performance Incentives

About the Role

We are looking for an energetic and result-oriented Business Development Manager / Marketing Manager to drive patient referrals, increase brand visibility, and develop strategic partnerships for a leading Diagnostic & Imaging Centre in South Delhi. The ideal candidate should possess strong networking skills with doctors, hospitals, clinics, corporate organizations, and healthcare professionals.

Key Responsibilities

Business Development

* Develop new business opportunities to increase patient referrals.

* Build and maintain relationships with physicians, hospitals, nursing homes, clinics, and healthcare institutions.

* Identify and onboard referral partners.

* Expand the diagnostic centre’s market presence across South Delhi and nearby regions.

Marketing & Branding

* Plan and execute online and offline marketing campaigns.

* Coordinate promotional activities, health camps, CMEs, and awareness programs.

* Strengthen the centre’s brand visibility in the local market.

* Work with digital marketing agencies to improve lead generation and patient acquisition.

Corporate & Institutional Sales

* Generate corporate tie-ups for preventive health check-up packages.

* Develop relationships with RWAs, schools, educational institutions, NGOs, and corporate organizations.

* Negotiate and manage institutional contracts.

Doctor & Referral Management

* Regularly meet consultants and referring doctors.

* Maintain excellent relationships with existing referral partners.

* Resolve referral partner concerns promptly.

* Track referral trends and identify growth opportunities.

Revenue Growth

* Achieve monthly and quarterly revenue targets.

* Identify new market segments and business opportunities.

* Monitor competitor activities and recommend growth strategies.

Reporting & Analysis

* Prepare daily, weekly, and monthly business reports.

* Maintain CRM and referral databases.

* Analyse campaign performance and ROI.

* Present business insights to senior management.

Required Qualifications

* Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or related field.

* MBA (Marketing) preferred.

* 4–8 years of business development or healthcare marketing experience.

* Experience in diagnostics, pathology labs, imaging centres, hospitals, or healthcare services is highly preferred.

Required Skills

* Excellent communication and negotiation skills.

* Strong relationship-building abilities.

* Knowledge of diagnostic and imaging services.

* Corporate sales and institutional marketing experience.

* CRM and MS Excel proficiency.

* Ability to work independently and achieve targets.

* Strong presentation and networking skills.

Key Performance Indicators (KPIs)

* Monthly revenue growth.

* Number of new referral doctors onboarded.

* Corporate tie-ups established.

* Patient referral volume.

* Lead conversion ratio.

* Marketing campaign ROI.

* Customer satisfaction and retention.

Preferred Candidate Profile

* Existing network of doctors, hospitals, clinics, and healthcare professionals in South Delhi.

* Strong understanding of healthcare marketing.

* Self-motivated with excellent interpersonal skills.

* Willingness to travel locally for business development activities.

Benefits

* Attractive salary with performance incentives.

* Travel reimbursement.

* Mobile allowance.

* Professional development opportunities.

* Career growth within a fast-growing healthcare organization.

You can also strengthen the hiring process by specifying measurable targets, such as:

* ₹50 lakh–₹1 crore monthly business generation target.

* Onboarding 20–30 new referring doctors per month.

* 5–10 new corporate tie-ups per quarter.

* Responsibility for both B2B (doctor/corporate) and B2C (patient acquisition) growth.