Social Media Executive

Social Media Executive (Junior)

Company: NBR Group | Location: Bengaluru | Experience: 1–3 years | Department: Marketing

About the Role

We're looking for a creative and detail-oriented Social Media Executive to join our marketing team. This role is ideal for someone early in their career who understands social platforms, loves storytelling, and wants to build expertise in real estate marketing — showcasing projects, communities, and brand experiences to a growing digital audience.

Key Responsibilities

• Plan, create, and schedule engaging content across Instagram, Facebook, LinkedIn, and YouTube (posts, reels, stories, carousels)
• Coordinate with the design and content team to develop creatives aligned with ongoing project launches, events, and campaigns
• Manage the content calendar and ensure consistent, on-brand posting across all channels
• Monitor page performance (reach, engagement, follower growth) and prepare basic weekly/monthly reports
• Respond to comments, messages, and community queries in a timely, brand-appropriate manner
• Coordinate on-ground content shoots at project sites, sales galleries, and events
• Stay updated on social media trends, formats, and real estate/property marketing best practices
• Support influencer/creator collaborations and local community engagement initiatives
• Assist in running and monitoring boosted posts/paid social campaigns (basic level)

Requirements

• 1–3 years of experience in social media management, preferably in real estate, interior design, hospitality, or a related lifestyle/consumer brand
• Strong understanding of Instagram, Facebook, and LinkedIn content formats and best practices
• Basic proficiency with tools like Canva, Meta Business Suite, or similar scheduling/design tools
• Good written communication skills — ability to write crisp captions and adapt tone across platforms
• An eye for visual aesthetics and storytelling
• Ability to coordinate with cross-functional teams (design, sales, pre-sales) and manage timelines
• Basic understanding of analytics/reporting (page insights, engagement metrics)

Good to Have

• Experience shooting/editing short-form video content (reels/stories) on mobile
• Familiarity with real estate industry terminology and buyer personas
• Exposure to paid social campaigns or performance marketing basics