Sales Engineer

GTM – CAD Software Solutions

## Role Overview

We are looking for a proactive GTM (Go-To-Market) to support the growth of our CAD software business. The role focuses on market research, lead generation, prospect engagement, and building a qualified sales pipeline and assist in closures

Prior experience with CAD software is not required. However, the candidate should demonstrate curiosity and a willingness to learn the fundamentals of CAD solutions and their applications in engineering and manufacturing industries.

## Key Responsibilities

### Market Research

* Research target industries, companies, and customer segments.

* Identify potential customers and decision-makers.

* Analyze market trends, competitor offerings, and customer requirements.

### Lead Generation

* Build and maintain prospect databases.

* Generate leads through LinkedIn, email outreach, industry directories, referrals, and market research.

* Qualify prospects based on predefined criteria.

* Maintain accurate lead information and activity records.

### Customer Outreach

* Initiate conversations with prospective customers through email, LinkedIn, phone calls and meeting personally.

* Understand customer challenges and business requirements.

* Schedule meetings and product demonstrations for the sales team.

* Conduct follow-ups and nurture prospects through the sales funnel.

### Product Learning

* Learn the fundamentals of CAD software and its business applications.

* Understand customer pain points in design, engineering, and manufacturing.

* Communicate the value proposition of our solutions effectively.

### GTM Support

* Assist in executing go-to-market strategies for specific industries and regions.

* Provide market intelligence and customer insights to the management team.

* Support business development initiatives aimed at increasing market reach and customer acquisition.

## Requirements

* recently completed a degree in Business, Marketing, Engineering, or a related field.

* Basic understanding of sales, business development, or digital marketing concepts.

* Excellent communication and interpersonal skills.

* Strong research and analytical abilities.

* Comfortable speaking with prospective customers.

* Self-motivated, organized, and goal-oriented.

* Willingness to learn technical software solutions and industry use cases.

## Success Metrics

* Number of qualified leads generated.

* Number of customer meetings scheduled.

* Quality of prospect database developed.

* Customer engagement and follow-up effectiveness.

* Contribution to pipeline development and GTM initiatives.

## Technical 

* Product knowledge

* installations

* Technical Discussions and presentations

## What You'll Gain

* Hands-on experience in B2B software Go-To-Market strategies.

* Exposure to engineering and manufacturing technology markets.

* Experience interacting with business decision-makers.

* Understanding of software sales and customer acquisition processes.