Performance Marketer

Dear Candidates,

We are looking for a performance-focused *Google Ads, Meta Ads & SEO Specialist* who will be responsible for planning, executing, and optimizing paid campaigns across Google and Meta platforms while improving our organic search presence through effective SEO strategies. The ideal candidate should have strong analytical skills, hands-on experience in performance marketing, and a deep understanding of SEO best practices to drive high-quality leads and maximize ROI.

Roles &Responsibilities

* Plan, create, and manage Google Ads campaigns (Search, Display, YouTube, Performance Max, etc.)

* Plan, execute, and optimize Meta Ads campaigns (Facebook & Instagram)

* Conduct in-depth keyword research, audience segmentation, and competitor analysis

* Optimize campaigns for lead generation and cost efficiency

* Manage budgets, bidding strategies, and campaign scaling

* Implement and monitor conversion tracking, remarketing, and audience segmentation strategies

* Analyze campaign performance using Google Analytics and Ads Manager insights

* Generate detailed performance reports with actionable recommendations

* Stay updated with Google Ads, Meta Ads, and digital advertising trends

Search Engine Optimization (SEO)

* Develop and implement on-page and off-page SEO strategies to improve organic rankings

* Conduct SEO audits and identify technical issues affecting website performance

* Perform keyword research for organic search and optimize website content accordingly

* Optimize landing pages, blogs, and project pages for better search visibility

* Coordinate with developers to implement technical SEO improvements

* Monitor website performance using Google Search Console, Google Analytics, and SEO tools

* Build and execute ethical link-building strategies

* Track keyword rankings, organic traffic, and SEO performance metrics

* Keep up with Google's algorithm updates and recommend improvements