Lead Generation Specialist

Duties & Responsibilities 1. Social Media Account Management Manage all social media handles: Instagram, Facebook, YouTube, X (Twitter), LinkedIn & Google Business Profile Ensure consistent brand voice, visual identity, and tone across platforms Monitor and respond to DMs, comments, and enquiries in a timely manner Handle customer queries related to travel packages, itineraries, pricing, and offers Manage online reputation and handle negative feedback professionally

2. Content Planning, Creation & Graphic designing Create visual designs for digital and print platforms Design social media posts, ads, banners, and marketing creatives Develop logos, brand assets, and brand-consistent visuals Work with marketing/content teams to translate ideas into visuals. Create and execute monthly content calendars aligned with travel seasons, festivals, and promotions Conceptualize and produce: Reels, short videos, carousels, stories, and posts Destination highlights, hotel walkthroughs, travel tips, and testimonials.

3. Social Media Marketing Strategy Develop organic growth strategies to increase reach, engagement, and followers Implement reel-first and video-focused content strategies Identify trends, hashtags, locations, and sounds relevant to travel content Collaborate with influencers, hotels, airlines, and tourism partners.Ensure that the team is working as per your strategy.

4. Paid Advertising & Lead Generation Plan, execute, and optimize paid social media campaigns Run lead generation,Prepare Landing page, retargeting, and destination-specific ads Monitor ad performance, CPL, CTR, ROAS, and lead quality Coordinate with sales team for lead handover and follow-ups

5. Performance Tracking & Reporting Track platform insights, engagement metrics, and campaign performance Prepare weekly and monthly performance reports with actionable insights Analyze competitor activity and market trends Optimize posting times, creatives, and messaging based on data

6. Brand Building & Campaign Management Support brand positioning as per company vision (luxury, budget, family, adventure, etc.) Execute festival offers, seasonal campaigns, and flash sales Promote customer testimonials, reviews, and success stories Ensure social media campaigns align with offline marketing initiatives Key Skills & Competencies Strong understanding of social media platforms & algorithms Excellent content sense with visual and storytelling skills Hands-on experience with paid ads & lead generation Basic graphic/video editing knowledge (Canva, CapCut, Adobe – preferred) Strong communication & community management skills Analytical mindset with ability to interpret insights Passion for travel & tourism industry

7. SEO - We are looking for a results-driven SEO Specialist to improve our website’s, Blogs , Social Media visibility, increase organic traffic, and enhance overall search performance. The ideal candidate should have strong analytical skills, hands-on experience in on-page and off-page optimization, and a solid understanding of search engine algorithms.