Field Marketing Manager

A Field Marketing Manager is responsible for planning and executing on-ground marketing activities that generate leads, build brand awareness, and support business growth in specific regions.Key ResponsibilitiesDevelop and execute regional field marketing strategies aligned with business goals.Plan and manage promotional campaigns, roadshows, health camps, exhibitions, and local events.Generate quality leads through on-ground marketing activities.Build relationships with hospitals, clinics, corporates, wellness centers, fitness clubs, and local businesses.Coordinate with the sales team to convert marketing leads into customers.Identify new business opportunities and partnership prospects.Recruit, train, and supervise field marketing executives and promoters.Monitor daily field activities and ensure targets are achieved.Analyze campaign performance and prepare weekly/monthly reports.Manage marketing budgets and ensure cost-effective execution.Coordinate with digital marketing and design teams for promotional materials.Conduct competitor analysis and monitor local market trends.Ensure proper branding and visibility at all promotional locations.Organize customer engagement activities, awareness programs, and product demonstrations.Maintain a database of leads, partners, and campaign results using CRM or Excel.Required SkillsStrong communication and negotiation skills.Leadership and team management.Event planning and execution.Business development and networking.Analytical and reporting skills.Problem-solving and decision-making.Proficiency in MS Excel, PowerPoint, and CRM tools.Ability to travel extensively within the assigned region.QualificationsBachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).3–6 years of experience in field marketing, business development, or sales.Experience in healthcare, wellness, Ayurveda, pharmaceuticals, or FMCG is an added advantage.KPIs (Key Performance Indicators)Number of qualified leads generated.Event and campaign ROI.Customer acquisition rate.Partnership development.Regional revenue contribution.Team productivity and target achievement.Brand visibility and market penetration.For an Ayurvedic clinic chain like Travancore Ayurveda, the role would also include organizing free medical camps, corporate wellness programs, apartment health awareness sessions, yoga events, doctor referral programs, and local promotional activities to increase patient footfall and strengthen the clinic's presence in the assigned region.