Sales & Marketing Executive

Here is a comprehensive and professionally structured Job Description (JD) template tailored for a Sales and Marketing Executive role specializing in IndiaMART and TradeIndia lead handling, B2B client acquisition, and digital portal management.

• Job Description:
• Sales & Marketing Executive (B2B Portals & Lead Handling)Job Title: Sales & Marketing Executive / B2B Portal Executive
• Department: Sales & Business Development / Digital Marketing
• Employment Type: Full-Time

Job Summary

We are looking for a dynamic, results-driven Sales and Marketing Executive with hands-on experience in managing and generating business through major B2B e-commerce marketplaces like IndiaMART and TradeIndia. The ideal candidate will be responsible for end-to-end lead handling, responding to buyer inquiries, cold calling, pitching subscription or company products to SMEs, and converting digital leads into confirmed sales.

• Key Responsibilities1. B2B Portal & Lead Handling (IndiaMART & TradeIndia)Inquiry Management: Monitor, filter, and respond to incoming Buy Leads and inquiries on IndiaMART, TradeIndia, and other B2B portals within designated turnaround times (TAT).
• Catalog & Profile Management: Regularly update product listings, descriptions, pricing, and company catalogs on B2B portals to maximize visibility and organic ranking.
• Database Generation: Extract potential client databases, map target industries, and execute structured follow-ups via calls, emails, and WhatsApp.
• 2. Sales & Business DevelopmentLead Conversion: Pitch company products/services or portal memberships to prospective business owners, manufacturers, and suppliers.
• Client Engagement: Understand client requirements, give digital/telephonic product demonstrations, and explain the return on investment (ROI).
• Negotiation & Closure: Handle negotiations, share commercial quotations, follow up systematically, and drive sales pitches to a time-bound closure.
• 3. Marketing & CoordinationDigital Outreach: Support online marketing campaigns, social media promotions, and email marketing initiatives to pull external traffic to company profiles.
• Competitor Analysis: Keep track of competitor pricing, keywords, and strategies on IndiaMART/TradeIndia to maintain a competitive advantage.
• Cross-functional Collaboration: Coordinate with the internal operations, technical, and dispatch teams to ensure smooth order execution and customer satisfaction.
• 4. Reporting & Target AchievementTarget Execution: Consistently achieve or exceed monthly, quarterly, and annual sales and conversion targets.
• CRM & Daily Reporting: Maintain meticulous records of daily calls, lead statuses, conversions, and client feedback in the CRM system.
• Required Skills & QualificationsEducation: Bachelor’s degree in Business Administration, Marketing, Commerce, or a related field (MBA freshers may also apply).
• Experience: 1 to 3 years of proven experience in B2B sales, telesales, or handling B2B portals (IndiaMART/TradeIndia backend operations).
• Core Competencies:
• Strong command over lead management systems (LMS) and B2B portal dashboards.
• Exceptional verbal and written communication skills (ability to convince business owners and decision-makers).
• High negotiation, persuasion, and closing skills.
• Technical Skills: Basic computer proficiency (MS Excel, Word, Email management, and CRM tools).
• Key Performance Indicators (KPIs)Number of daily inquiries handled and response time.
• Total qualified leads generated and converted.
• Achievement of monthly revenue/sales targets.
• Maintenance of high profile ratings and response rates on IndiaMART and TradeIndia.