Digital Marketing Executive

Job Summary

We are looking for a creative and results-driven Digital Marketing Executive to manage and execute digital marketing campaigns across various online channels. The ideal candidate should have a good understanding of social media marketing, content marketing, paid advertising, and digital analytics.

• Key Responsibilities
• Plan and execute digital marketing campaigns across Google, Meta, LinkedIn, and other relevant platforms.
• Manage and grow the company’s social media presence.
• Develop and coordinate content for websites, social media, blogs, email campaigns, and other digital channels.
• Manage Google Ads and social media advertising campaigns.
• Monitor campaign performance and optimize campaigns based on key metrics.
• Conduct keyword research, competitor analysis, and market research.
• Track website traffic, leads, conversions, and campaign ROI using tools such as Google Analytics and Search Console.
• Coordinate with designers, content writers, sales teams, and other departments.
• Prepare regular digital marketing performance reports.
• Stay updated on the latest digital marketing trends, tools, and best practices.
• Required Skills
• Knowledge of social media marketing, Google Ads, and Meta Ads.
• Basic understanding of Google Analytics, Google Search Console, and keyword research tools.
• Good written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Creativity and attention to detail.
• Ability to manage multiple campaigns and deadlines.
• Basic knowledge of Canva or other design tools is an advantage.
• Qualifications
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 0–3 years of experience in digital marketing preferred.
• Relevant digital marketing certifications are an added advantage.
• Key Performance
• Indicators (KPIs)Website traffic and organic growth
• Lead generation and conversion rate
• Social media engagement and growth
• Advertising campaign ROI/ROAS
• Search engine rankings
• Cost per lead/customer acquisition
• Overall digital campaign performance