Social Media Executive

Company: TFF Digital

Location: Zirakpur, Punjab Work

Mode: Work From Office (WFO)

Employment Type: Full-Time

Working Days: 5 Days a Week

Experience: 2–6 Years

About TFF Digital

TFF Digital is a growing digital marketing agency working with clients across international markets. We help businesses grow through SEO, Paid Advertising, Social Media, Content Marketing, and Digital Strategy.

Job Responsibility

We are looking for a creative, strategic, and data-driven Social Media Lead to take ownership of social media strategy, team performance, content quality, and client results.

Key Responsibilities

- Develop and execute social media strategies for international clients across platforms such as Instagram, Facebook, LinkedIn, and TikTok. Lead, mentor, and manage the social media team.

- Develop monthly content strategies, calendars, campaigns, and creative directions.

- Review and ensure the quality of content, captions, creatives, reels, and overall brand communication.

- Analyze social media performance, engagement, reach, leads, and conversions.

-Identify trends, new content formats, and platform opportunities.

- Work closely with designers, video editors, content writers, and paid media teams.

- Manage social media accounts and ensure consistent brand positioning.

- Communicate directly with international clients and present strategies, reports, and recommendations.

- Conduct competitor and market research to identify growth opportunities.

- Create and improve internal SMM SOPs, workflows, and quality-control processes.

- Stay updated with algorithm changes, platform trends, AI tools, and emerging social media practices.

Requirements

- 3+ years of hands-on social media experience, preferably in a digital marketing agency.

- Strong understanding of Instagram, Facebook, LinkedIn, TikTok, and other major platforms.

- Experience developing social media strategies rather than only content execution.

- Experience managing or mentoring a social media team.

- Strong understanding of content marketing, social media analytics, and audience growth.

- Good knowledge of tools such as Meta Business Suite, Canva, scheduling platforms, and analytics tools.

- Strong creative thinking and understanding of current social media trends.

- Excellent written and spoken English.

- Strong client communication and presentation skills.

- Ability to manage multiple international accounts and deadlines.

Why Join TFF Digital?

- Full-time Work From Office role

- 5-day working week Opportunity to lead and grow a social media team

- Direct exposure to international clients and global brands Opportunity to own social media strategy and client outcomes

- Work across diverse industries and creative campaigns

- Career growth into a senior social media leadership role

- Collaborative and performance-driven environment

If you are passionate about social media, strategy, creativity, and team leadership, we'd love to hear from you.

Benefits:

• Flexible schedule

Work Location: In person

Benefits:

• Paid sick time
• Paid time off

Work Location: In person