Sales Executive (B2B)

Job Description : Enterprise Sales Executive | Watchline

Position: Enterprise Sales Executive – B2B

Division: Watchline

Location: Vadodara, Gujarat

Employment Type: Full-Time

Function: Enterprise Sales / Business Development

About the RoleWe are looking for an energetic and result-oriented Enterprise Sales Executive to drive B2B sales for the Watchline product portfolio.

The role will focus on identifying, developing and converting institutional and enterprise customers across the IVD, Diagnostics, Pharma, Healthcare and Medical Device sectors.

This is a field-oriented sales role requiring strong customer interaction, relationship building, opportunity identification and disciplined follow-up from lead generation to order closure.

• Key ResponsibilitiesIdentify and develop new B2B customers for Watchline products.
• Generate business from IVD manufacturers, diagnostic companies, pharma companies, distributors, hospitals, laboratories and healthcare organizations.
• Manage the complete enterprise sales cycle from prospecting, customer meetings and product presentations to quotations, negotiations and order closure.
• Conduct regular customer visits and develop relationships with decision-makers, purchase teams, technical teams and business owners.
• Identify opportunities for cross-selling, upselling and new product introduction within existing customers.
• Develop new accounts and expand Watchline's presence in assigned territories and customer segments.
• Understand customer requirements and coordinate internally for technical, commercial and product-related support.
• Prepare quotations, commercial proposals and follow up systematically until closure.
• Maintain accurate sales pipeline, customer interactions and opportunities in CRM.
• Follow up for samples, product evaluations, purchase orders, repeat orders and payments.
• Track competitor activities, pricing, new product launches and market opportunities.
• Participate in exhibitions, customer meetings, conferences and business-development activities.
• Work closely with Sales, Technical, Production and Management teams to ensure smooth customer execution.
• Key Performance Indicators (KPIs)Minimum 50 quotations per month
• Minimum 10 unique customer visits/meetings per month
• New customer acquisition
• Monthly and quarterly revenue achievement
• Quote-to-order conversion
• New business development from existing and new customers
• Cross-selling and upselling
• Customer pipeline development
• Repeat business and account growth
• Timely CRM and sales follow-up
• Preferred CandidateGraduate / Postgraduate in Science, Pharmacy, Biotechnology, Microbiology, Biomedical, Business Management or related field
• Experience in B2B / Enterprise Sales / Institutional Sales
• Experience in IVD, Diagnostics, Medical Devices, Pharma or Healthcare will be strongly preferred.
• Ability to communicate confidently with senior management, purchase teams and technical stakeholders.
• Strong negotiation, presentation and relationship-management skills.
• Comfortable with field sales and customer travel.
• Target-driven with strong follow-up and ownership mentality.
• Good working knowledge of MS Office and CRM systems.

Experience1–4 years of B2B / Enterprise Sales experience preferred.

Candidates with strong sales aptitude and relevant healthcare/diagnostics industry exposure may also be considered.

What We Are Looking ForWe are not looking for someone who only manages incoming enquiries.

We are looking for a business creator who can identify opportunities, approach new customers, build relationships and convert opportunities into sustainable revenue.

The ideal candidate should be comfortable opening doors, meeting customers, understanding their business requirements and developing long-term enterprise accounts.

Why Join Watchline?Watchline is being developed as a focused healthcare and diagnostic product portfolio with significant opportunities across the Indian B2B market.

The role provides an opportunity to work directly on:

• New market development
• Enterprise customer acquisition
• Product launches
• Key-account development
• Pharma and diagnostic industry partnerships
• Cross-selling across a growing healthcare ecosystem