Digital Marketing Executive

We are looking for a creative, skilled, and result-oriented Digital Marketing Executive to manage and grow our institute's online presence, generate student enquiries, improve brand awareness, and drive admissions through digital marketing.

The candidate will be responsible for SEO, website optimisation, Google Business Profile management, paid advertising, social media management, content creation, graphic design, and lead generation.

Key Responsibilities

1. SEO & Website Optimisation

• Manage on-page and off-page SEO.
• Conduct keyword research and competitor analysis.
• Optimise website speed, performance, content, and mobile responsiveness.
• Improve Google search rankings and organic traffic.
• Manage website content, landing pages, and basic technical SEO.

2. Google Business Profile (GMB) Management

• Optimise and maintain Google Business Profiles for institute branches.
• Manage business information, photos, posts, and updates.
• Improve local SEO and Google Maps visibility.
• Monitor and respond to reviews and track profile performance.

3. Paid Advertising & Lead Generation

• Plan, create, and manage Meta Ads on Facebook and Instagram.
• Manage Google Ads, including Search and other relevant sponsored campaigns.
• Create targeted campaigns for student admissions, coaching batches, crash courses, and scholarship programmes.
• Monitor advertising budgets, cost per lead, conversions, and campaign performance.
• Generate quality leads and improve enquiry-to-admission conversion.

4. Content Creation & Shooting

• Shoot videos, reels, student testimonials, classroom activities, faculty introductions, and promotional content.
• Edit short-form videos and reels for Instagram, Facebook, and YouTube.
• Develop content ideas, scripts, hooks, and content calendars.
• Cover institute events, student achievements, seminars, and promotional activities.

5. Content Writing

• Write SEO-friendly website content and blogs.
• Prepare captions, social media posts, advertising copy, and video scripts.
• Develop engaging promotional content for NDA, JEE, NEET, MHT-CET, foundation courses, and other programmes.

6. Graphic Design

• Design social media posts, posters, banners, admission creatives, advertisements, and promotional materials.
• Create designs using Canva, Photoshop, Illustrator, or equivalent tools.
• Maintain consistent branding across all digital platforms.

7. Social Media Management

• Manage Instagram, Facebook, YouTube, and other relevant platforms.
• Schedule posts, reels, stories, and promotional campaigns.
• Track engagement, reach, followers, enquiries, and overall performance.
• Develop strategies to grow the institute's online presence and generate admissions.
• Required SkillsPractical knowledge of SEO and local SEO.
• Experience with Google Business Profile and Google Ads.
• Hands-on knowledge of Meta Ads Manager.
• Website optimisation and basic website management skills.
• Video shooting, editing, and content creation.
• Graphic design and content writing.
• Social media strategy and lead generation.
• Knowledge of Google Analytics 4, Google Search Console, and Google Tag Manager is an advantage.
• Ability to track results and prepare monthly performance reports.