Digital Marketing & Social Media Growth Specialist

Job DescriptionDigital Marketing & Social Media Growth SpecialistMeta Ads | Google Ads | LinkedIn Ads | Organic Social Media Growth

Company: TripLodge Universe Private Limited

Industry: Travel & Tourism / Online Travel Platform

Location: Noida, Uttar Pradesh

Employment Type: Full-Time

Work Mode: Work From Office

Office Timing: 9:15 AM – 6:30 PM

Salary: ₹35,000 – ₹55,000 per month

Experience: 3–5 Years Preferred

About the RoleTripLodge Universe Private Limited is looking for a skilled and performance-driven Digital Marketing & Social Media Growth Specialist to take ownership of the company's organic social media growth and paid digital advertising.

The ideal candidate should have strong hands-on expertise in Social Media Optimization (SMO), Meta Ads, Google Ads and LinkedIn Ads, with the ability to translate digital marketing activities into measurable outcomes such as brand visibility, quality audience growth, website traffic, qualified leads and bookings.

This is a performance-oriented role and is not limited to posting content on social media. The selected candidate will be expected to plan, execute, analyze and continuously optimize TripLodge Universe's organic and paid digital growth strategy.

• Key ResponsibilitiesIndependently manage and grow the company's presence across Instagram, Facebook, LinkedIn, YouTube and other relevant social platforms.
• Develop monthly, weekly and campaign-specific social media growth strategies and content calendars.
• Plan high-quality Reels, Shorts, Stories, Carousels, Posts, destination content, travel guides and promotional campaigns.
• Conduct travel trend, audience, competitor and content research.
• Improve organic reach, engagement, relevant followers, shares, saves, profile visits and website traffic.
• Optimize social profiles, captions, keywords, hashtags/topics, links and calls-to-action.
• Coordinate with Graphic Designers and Video Editors for platform-specific creatives and videos.
• Manage community engagement, comments, messages and relevant brand interactions.
• Maintain consistent brand communication and professional presentation across all channels.

Meta Ads – Facebook & InstagramThe candidate should be capable of independently managing Meta advertising campaigns, including:

• Lead Generation and appropriate Conversion campaigns
• Audience research and segmentation
• Custom Audiences and eligible Lookalike Audiences
• Retargeting
• Creative and copy testing
• A/B testing
• Budget allocation and optimization
• Lead Form optimization
• Pixel/CAPI and conversion-event coordination
• Campaign scaling based on performance
• Lead-quality analysis

Performance should be evaluated beyond basic CPL through metrics such as Qualified Leads, Qualified CPL, Conversion Rate, Bookings and ROAS where accurately measurable.

Google AdsThe candidate should have practical experience with Google Search Ads and other appropriate Google Ads campaign types.

Responsibilities include:

• Keyword and search-intent research
• Campaign and ad-group structuring
• Negative keyword management
• Search-term analysis
• Ad copy and asset optimization
• Landing-page relevance analysis
• Conversion tracking coordination
• Budget and bidding optimization
• Geographic, device and audience performance analysis
• Campaign-policy compliance
• Lead-quality and conversion analysis

LinkedIn Marketing & AdsPlan and execute LinkedIn organic and paid strategies for areas such as:

Corporate Travel | Business Travel | MICE | Group Travel | B2B Partnerships

Responsibilities include:

• LinkedIn organic brand growth
• B2B audience research
• Campaign creation and optimization
• Sponsored Content
• Lead Gen Forms
• Retargeting where applicable
• Corporate lead-generation strategy
• Creative and messaging tests
• Campaign reporting and optimization

Content & Brand GrowthThe candidate should be able to develop content and promotional strategies around:

Domestic & International Travel | Hotels | Flights | Buses | Holiday Packages | Family Travel | Honeymoon | Group Tours | Corporate & MICE | Pilgrimage | Luxury Travel | Seasonal Travel | Travel Guides

The candidate does not necessarily need to personally design every creative but must be able to provide the creative team with a clear brief covering:

Objective → Target Audience → Hook → Message → Creative Direction → CTA → Landing Page

Analytics, Tracking & ReportingThe candidate should have working knowledge of:

Meta Ads Manager | Google Ads | LinkedIn Campaign Manager | GA4 | Google Tag Manager | Meta Business Suite | Instagram Insights | LinkedIn Analytics | YouTube Studio

The candidate should understand UTM tracking, conversion events, attribution fundamentals and campaign-level performance reporting.

Weekly and monthly reports should clearly identify:

What performed → What underperformed → Why → What was optimized → What should be scaled or stopped

Lead Quality & Business PerformanceThe role will work closely with the Sales/Tele-Sales team to evaluate the complete acquisition funnel:

Reach → Traffic → Lead → Qualified Lead → Quotation → Booking → Revenue

The candidate should not optimize campaigns solely for maximum lead volume or minimum CPL. The focus should be on relevant, qualified enquiries with commercial potential.

Required SkillsCandidates should possess strong practical knowledge of:

• Digital Marketing
• Social Media Optimization (SMO)
• Organic Social Media Growth
• Meta/Facebook/Instagram Ads
• Google Ads
• LinkedIn Ads
• Performance Marketing
• Lead Generation
• Content Strategy
• Audience & Keyword Research
• Retargeting
• A/B Testing
• Campaign Optimization
• Social Media Analytics
• GA4 fundamentals
• Google Tag Manager fundamentals
• Conversion Tracking
• UTM Tracking
• Landing Page/CRO fundamentals
• Community Management
• Digital Marketing Reporting

Knowledge of Canva, Google Search Console and travel-industry marketing will be an added advantage.

Ideal Candidate ProfileWe are looking for a candidate who:

• Has approximately 3–5 years of relevant hands-on experience.
• Can demonstrate previous organic social-media growth and paid campaign performance.
• Can independently manage Meta and Google Ads campaigns.
• Understands LinkedIn/B2B marketing.
• Has strong analytical and optimization capabilities.
• Understands the difference between leads and qualified leads.
• Can coordinate effectively with SEO, Creative, Development and Sales teams.
• Is comfortable working in a performance-driven environment.
• Has strong communication, planning and reporting skills.
• Can take ownership rather than waiting for daily task-level instructions.

Prior experience in Travel, Tourism, Hospitality, OTA or a related industry will be preferred.

Key Performance IndicatorsPerformance will be evaluated using a balanced set of KPIs, including:

Organic Reach Growth | Relevant Audience Growth | Engagement | Shares & Saves | Video Performance | Website Traffic | Qualified Leads | Qualified CPL | Conversion Rate | Campaign Efficiency | Bookings | Revenue Contribution | ROAS where measurable

Final targets will be determined based on current account baselines, campaign budgets, seasonality and business objectives.

Salary₹35,000 – ₹55,000 per month

Compensation will be determined based on the candidate's experience, practical expertise, previous performance, analytical capability and interview/practical assessment.

Selection ProcessShortlisted candidates may be required to:

• Present examples of previously managed social media accounts.
• Explain previous Meta/Google/LinkedIn campaign performance.
• Demonstrate understanding of lead quality and conversion tracking.
• Complete a short practical digital-growth assignment.

Candidates should be prepared to substantiate claimed campaign results during the interview.