Business Development Manager (BDM)- Edtech

Key Responsibilities

 1. Sales & Revenue Growth

* Develop and execute sales strategies to achieve monthly, quarterly, and annual revenue targets.

* Generate and convert new leads through calls, online channels, partnerships, events, webinars, and referrals.

* Manage the complete sales cycle from lead generation and pitching to negotiation and closure.

* Identify upselling and cross-selling opportunities among existing customers.

* Monitor sales performance, conversion rates, revenue, and customer acquisition trends.

* Build and maintain strong relationships with students, institutions, educators, partners, and other stakeholders.

 2. New Product Development

* Identify new course, program, test series, subscription, mentorship, and learning-product opportunities.

* Conduct market research to understand student requirements, competitor offerings, pricing, and emerging education trends.

* Collect and analyze feedback from students, sales teams, faculty, and customers.

* Work closely with academic, content, marketing, technology, and design teams to develop new products.

* Assist in defining product features, pricing, positioning, target audience, and go-to-market strategy.

* Coordinate pilot launches and evaluate customer response before full-scale product launches.

* Continuously recommend improvements to existing products based on market feedback and sales performance.

 3. Market & Competitor Analysis

* Track competitors, new EdTech platforms, courses, pricing models, promotional strategies, and market trends.

* Identify gaps in the market and recommend new business opportunities.

* Prepare competitor comparison and market opportunity reports for management.

* Understand changing student needs and recommend suitable product or service modifications.

4. Business Partnerships

* Identify potential partnerships with colleges, coaching institutes, educators, influencers, institutions, and education platforms.

* Develop proposals and negotiate commercial partnerships.

* Build long-term relationships with strategic business partners.

* Explore B2B, B2C, institutional, and channel-based sales opportunities.

 5. Product Launch & Go-to-Market

* Coordinate with marketing and sales teams for successful product launches.

* Develop sales pitches, product presentations, offers, and launch strategies.

* Train sales teams on new product features, benefits, pricing, and USPs.

* Monitor launch performance and recommend corrective actions to improve sales.

 Required Skills

* Strong sales and negotiation skills

* Business development and market research

* New product development understanding

* Excellent communication and presentation skills

* Customer requirement analysis

* Competitive analysis

* Revenue and target-oriented mindset

* Leadership and team coordination

* Problem-solving and decision-making skills

* Understanding of digital marketing and EdTech sales funnels

* Proficiency in CRM, Excel/Google Sheets, PowerPoint, and reporting tools