Business Development Manager (BDM)

JOB DESCRIPTION

Position - BUSINESS DEVELOPMENT MANAGER (BDM)

Work Location: A – 18, Sector 59, Noida, Uttar Pradesh

Work Mode—On-site (WFO)

Role focus: Build the partner/center ecosystem, drive admissions through institutional channels, lead the sales team, and own revenue performance. Marketing will support the sales function with hot/qualified leads; strong conversion, follow-up, and relationship management remain core responsibilities.

About EdTech Innovate Pvt Ltd.

EdTech Innovate is a SaaS-focused EdTech company helping universities, colleges, institutions, and students digitize admissions and academic operations through solutions such as admission management, ERP, CRM, LMS, and online examination platforms. The company connects institutions and students through technology while supporting admissions, communication, learning, and operational efficiency.

Role Overview

The BDM will drive business growth across B2B education partnerships and lead a sales team responsible for building and activating channel/center relationships. The role combines B2B business development, partner economics, admission revenue, team leadership, and selected B2C oversight. The BDM will also ensure that partners, centers, and students receive coordinated support for EdTech Innovate’s digital platforms.

Key Responsibilities

• Own B2B business development and revenue growth across assigned markets, partners, and centers, with an 80% B2B / 20% B2C business focus.

• Build and expand the channel/centre network by identifying education partners, counselling centres, and other suitable business opportunities.

• Develop and maintain strong working relationships with universities, colleges, institutional partners, and channel/center stakeholders.

• Drive the complete partner journey: prospecting, presentations, negotiation, onboarding, center activation, regular follow-up, and admission closure.

• Work with channel/center teams and university partners to convert student inquiries into successful admissions.

• Coordinate with tech/support teams to ensure partners, centers, and students receive timely support for ERP, LMS, CRM, AMS, and other relevant panels/platforms. • Own revenue, partner economics, commercial discipline, reporting, and pipeline visibility for the assigned business.

• Lead, coach, and monitor the BDE/telecalling/sales team; set daily priorities, review performance, improve calling and follow-up discipline, and support closure.

• Ensure CRM hygiene, accurate lead/pipeline updates, conversion tracking, and timely MIS/reporting.

• Work closely with marketing to utilize hot leads effectively and ensure proper distribution, follow-up, and conversion.

• Support B2C sales by guiding the team on UG/PG course counselling, parent/student communication, objection handling, and application conversion.

• Handle escalations professionally and ensure partner/client issues are resolved or routed to the right internal team within defined timelines.

Required Skill Set

• B2B business development

•Education/channel sales

• Revenue ownership

• Partner economics & commercial discipline

• Team leadership & coaching

• Negotiation & presentation

• Daily target/pipeline management

• CRM hygiene & conversion tracking

• Partner prospecting & relationship building

• Calling discipline & objection handling

• Admission closure & follow-up

• Reporting & MIS

• Field sales / local market mapping

• B2C lead counselling & phone communication

• Application conversion & WhatsApp selling

• Cross-functional coordination

Candidate Profile

• Relevant experience in B2B sales, business development, EdTech, education/channel sales, or a related field.

• Demonstrated ability to manage a sales team and drive performance through coaching, reviews, and structured follow-up.

• Strong commercial understanding with the ability to negotiate, build partnerships, and take ownership of revenue.

• Confident communication with university/college representatives, channel partners, center owners, students, and parents.

• Comfortable working in a target-driven, fast-moving environment with strong accountability for numbers and reporting.

• Strong working knowledge of CRM/MIS and a basic understanding of digital education products such as ERP, CRM, and LMS is preferred.

How Success Is Measured

• Partner/channel acquisition and active center onboarding.

• Revenue and admission performance from B2B partnerships and assigned business.

• Team productivity, conversion rate, pipeline health, and follow-up discipline.

• Partner retention, relationship quality, and timely issue resolution.

• CRM accuracy, reporting discipline, and execution against business plans.

Targets & Incentives

Target-Based Role: This is a target-driven position with clear business and admission expectations. In addition to fixed compensation, eligible performance-based premium incentives are offered against defined business outcomes. Incentive structure and slabs are shared as per company policy and role level.

Candidate expectation: strong ownership, professional communication, disciplined CRM usage, consistent follow-up, and the ability to work closely with marketing, tech support, and academic/institutional stakeholders.

Website: www.edtechinnovate.com |

Email: hr@edtechinnovate.com