Digital Marketing Executive

Social Media & Digital Marketing Executive – Multi-Brand

Location: PITAMPURA, DELHI

Job Type: Full-time, on-site

Experience: 1–3 years preferred; skilled freshers may apply

About the Role

We are looking for a creative, organised, and hands-on Social Media & Digital Marketing Executive to manage the digital presence of three businesses: an Ayurvedic skincare and haircare company, two preschool centres, and a law firm.

The candidate should be comfortable creating content, shooting and editing short videos, managing social media accounts, planning content calendars, and maintaining a consistent online presence for different brands.

Key Responsibilities1. Social Media Management

• Manage Instagram, Facebook, YouTube and WhatsApp Business accounts for all assigned brands.
• Plan monthly and weekly content calendars.
• Publish posts, Reels, Stories, YouTube Shorts and relevant videos consistently.
• Write captions, headlines, descriptions, hashtags and calls to action.
• Monitor comments, direct messages, reviews and customer enquiries.
• Maintain separate brand identities, communication styles and content strategies.

2. Content Creation and Video Editing

• Shoot short-form videos, Reels, Shorts, product videos and behind-the-scenes content.
• Edit videos using Canva, CapCut or similar tools.
• Design social media posts, carousels, posters, thumbnails and promotional creatives.
• Create content using available AI tools where appropriate.
• Visit the manufacturing unit and preschool centres when required for photography and video shoots.

3. Ayurvedic Manufacturing Company

• Create product-focused content for skincare, haircare and Ayurvedic products.
• Develop educational content around product usage, ingredients and formulations.
• Highlight manufacturing capabilities, private-label services, product launches and brand stories.
• Generate enquiries from distributors, retailers, wholesalers and potential private-label clients.
• Coordinate product catalogues and promotional communication on WhatsApp Business.
• Ensure product claims are accurate, approved and compliant with applicable advertising requirements.

4. Preschool Management – Two Centres

• Create content around classroom activities, events, celebrations and learning experiences.
• Prepare admission campaigns, parent communication creatives and promotional videos.
• Promote preschool and daycare facilities.
• Help generate admission enquiries through social media and WhatsApp Business.
• Obtain the required parent consent before publishing identifiable photographs or videos of children.

5. Law Firm

• Create professional, educational content about legal topics and general legal awareness.
• Prepare posts, short videos, lawyer introductions and firm updates.
• Maintain a professional tone and obtain approval for legal content before publishing.
• Follow applicable Bar Council rules and restrictions concerning lawyer advertising and solicitation.

6. WhatsApp Business Management

• Maintain business profiles, catalogues, approved promotional messages and quick replies.
• Organise incoming enquiries and forward them to the relevant person.
• Track enquiries and follow-ups for products, preschool admissions and legal consultations.
• Avoid unsolicited bulk messaging and respect customer consent.

7. Performance Tracking

• Track reach, engagement, video views, follower growth and enquiries.
• Prepare a monthly performance report for each business.
• Identify the best-performing content and recommend improvements.
• Monitor competitors and relevant social media trends.

Required Skills

• Hands-on knowledge of Instagram, Facebook, YouTube and WhatsApp Business.
• Good command of written English; Hindi writing skills are an advantage.
• Practical experience with Canva and short-form video editing.
• Basic knowledge of Meta Business Suite and social media analytics.
• Good photography, storytelling and content-writing skills.
• Ability to manage multiple brands and meet deadlines.
• Organised working style and willingness to travel between assigned locations.

Preferred Qualifications

• Graduate in Digital Marketing, Marketing, Mass Communication or a related field.
• A portfolio of previously managed social media accounts.
• Experience with consumer products, preschools, education or professional services.
• Basic knowledge of Meta Ads and lead generation.

Performance Expectations

• Maintain an approved monthly content calendar for all brands.
• Deliver consistent, quality content according to the agreed schedule.
• Report enquiries and performance separately for each business.
• Demonstrate improvement in content quality, engagement and relevant enquiries.

How to Apply: Share your CV, salary expectations, examples of social media accounts managed, and at least three Reels or videos you have personally created or edited.