Digital Marketing Executive

JOB DESCRIPTION – DIGITAL MARKETING EXECUTIVECompany: Vedwell FMCG Pvt. Ltd.

Department: Digital Marketing / Marketing

Position: Digital Marketing Executive

Employment Type: Full-Time

Location: Nagpur

About the Role We are looking for a creative and result-oriented Digital Marketing Executive to manage the company's online presence, social media platforms, digital campaigns, content creation, and brand promotion.

The candidate should be comfortable working with social media platforms and digital marketing tools and should have a good understanding of online marketing strategies.

• Key ResponsibilitiesManage and maintain company social media accounts such as Instagram, Facebook, YouTube, and LinkedIn.
• Create and publish engaging posts, reels, videos, stories, and promotional content.
• Plan and execute monthly social media content calendars.
• Handle Facebook & Instagram marketing campaigns.
• Assist in planning and managing paid advertising campaigns.
• Monitor campaign performance and prepare digital marketing reports.
• Increase brand awareness, engagement, followers, leads, and online visibility.
• Coordinate with the sales and marketing team for product promotions and offers.
• Create digital creatives for products, schemes, offers, festivals, announcements, and company activities.
• Write engaging captions, hashtags, promotional content, and basic ad copy.
• Monitor competitors and identify new digital marketing trends.
• Track social media engagement, reach, impressions, leads, and conversions.
• Support Google Business Profile and online brand presence.
• Assist with basic SEO and website content activities.
• Coordinate with designers, photographers, video editors, and other team members when required.
• Maintain proper records of campaigns, creatives, content, and marketing activities.

Required Digital Marketing SkillsThe candidate should have knowledge of:

• Instagram Marketing
• Facebook Marketing
• YouTube Marketing
• LinkedIn Marketing
• Google Ads – Basic Knowledge
• Meta Ads / Facebook Ads
• Social Media Management
• Content Creation
• Reels & Short Video Marketing
• SEO – Basic Knowledge
• Google Business Profile
• Digital Marketing Analytics & Reporting
• Email / WhatsApp Marketing – Basic Knowledge

Preferred Tools & ApplicationsKnowledge of the following will be an advantage:

• Canva
• Meta Business Suite / Ads Manager
• Google Ads
• Google Analytics
• Google Search Console
• CapCut / VN / similar video editing tools
• MS Excel / Google Sheets
• AI tools for content and creative assistance
• Required SkillsCreative thinking and good sense of visual content.
• Good communication and writing skills.
• Knowledge of current social media trends.
• Ability to create engaging content.
• Basic understanding of digital advertising and analytics.
• Good time-management and organizational skills.
• Ability to meet deadlines.
• Willingness to learn new digital marketing tools and techniques.
• Ability to work independently as well as with the marketing team.

Qualification & ExperienceEducation: Graduate in Marketing, Digital Marketing, Mass Communication, Business Administration, or a related field.

Experience: 0–2 years of experience in Digital Marketing / Social Media Marketing preferred.

Freshers: Candidates with good practical knowledge of social media, Canva, content creation, and digital marketing tools can also apply.

• Key Performance Areas (KRA)Social media growth and engagement.
• Regular and timely content posting.
• Quality and creativity of digital content.
• Lead generation through digital platforms.
• Digital campaign performance.
• Brand visibility and online presence.
• Monthly digital marketing reporting.
• Successful execution of promotional campaigns.