Digital Marketing Executive – WhatsApp & Email Marketing (B2B)

Job Opening: Digital Marketing Executive – WhatsApp & Email Marketing (B2B)

Company: Vaid International Pvt. Ltd.

Job Type: Full-Time

Industry: Cleaning, Hygiene & Facility Management Products

Female Candidates Preferred

Job Description

Vaid International Pvt. Ltd. is looking for a motivated, creative, and results-oriented Digital Marketing Executive to manage our WhatsApp Business Marketing, Email Marketing, B2B Lead Generation, and Customer Engagement activities.

The ideal candidate should have excellent communication skills, a good understanding of digital marketing platforms, and the ability to generate business opportunities through effective marketing campaigns.

Key Responsibilities

1. WhatsApp Business Marketing

• Plan, create, and execute WhatsApp marketing campaigns.
• Send product promotions, offers, catalogues, and company updates to potential and existing customers.
• Manage WhatsApp Business customer enquiries and follow-ups.
• Maintain customer broadcast lists and contact databases.
• Create attractive WhatsApp promotional messages and marketing templates.
• Manage campaigns in accordance with WhatsApp's messaging policies.

2. Email Marketing

• Create and execute professional B2B email marketing campaigns.
• Design attractive promotional emails, newsletters, and product introduction emails.
• Manage bulk email campaigns using email marketing software.
• Maintain, organize, and update customer email databases.
• Track email campaign performance, customer responses, and enquiries.
• Follow up with interested customers to generate business opportunities.

3. B2B Lead Generation

• Identify potential customers, including corporate offices, hotels, hospitals, schools, industries, and facility management companies.
• Generate qualified leads through WhatsApp, email, and online research.
• Maintain regular communication with prospective customers.
• Coordinate with the sales team for quotation requests and business enquiries.
• Follow up on marketing leads to support sales conversions.

4. Marketing Content & Campaign Management

• Create professional marketing content, product promotions, and advertisements.
• Design basic promotional creatives using Canva or similar tools.
• Assist in promoting the company's product range and new launches.
• Plan and execute regular marketing campaigns to increase customer engagement and brand awareness.

5. Database Management & Reporting

• Maintain accurate customer databases using Microsoft Excel or Google Sheets.
• Track daily marketing activities, customer enquiries, and lead generation.
• Prepare weekly and monthly marketing performance reports.
• Monitor campaign effectiveness and recommend improvements.

Skills & Qualifications

• Good knowledge of WhatsApp Business and Email Marketing.
• Strong written and verbal communication skills in English.
• Basic knowledge of digital marketing tools and techniques.
• Proficiency in Microsoft Excel, Google Sheets, and Canva.
• Ability to write professional business emails and marketing messages.
• Good organizational and customer relationship management skills.
• Experience in B2B marketing, bulk email campaigns, or lead generation will be an added advantage.
• Ability to work independently and achieve marketing targets.

Experience

• Freshers with good communication and digital marketing skills may apply.
• Candidates with 1–2 years of relevant experience will be preferred.
• Previous experience in WhatsApp Business Marketing, Email Marketing, or B2B Lead Generation is an advantage.

What We Are Looking For

We are looking for a responsible, enthusiastic, and hardworking candidate who can independently manage marketing campaigns, communicate professionally with business customers, and contribute to the company's sales growth.

How to Apply

Interested candidates are requested to submit their updated resumes, mentioning their relevant skills and experience in digital marketing.

Company: Vaid International Pvt. Ltd.

Join our growing team and build your career in B2B Digital Marketing!