Sales Executive

Job Description

Sales Executive – Automobile / 2-Wheeler

Department: Sales

Designation: Sales Executive

Industry: Automobile / 2-Wheeler / 3-Wheeler.

Reporting To: Sales Manager

Experience: 0–3 Years

Employment Type: Full-Time

Location: Vikhroli, Andheri, Mahim, Dharavi, Goregaon, Vasai.

Job Purpose

The Sales Executive will be responsible for handling customer enquiries, generating sales, conducting product presentations, arranging test rides, following up with prospective customers, and achieving assigned sales targets.

Key Responsibilities

1. Customer Handling & Sales

• Welcome and attend to showroom customers professionally.
• Understand customer requirements, preferences, and budget.
• Explain vehicle models, variants, features, specifications, pricing, and offers.
• Recommend suitable products based on customer requirements.
• Handle customer queries and objections effectively.
• Convert enquiries into bookings and sales.

2. Lead Follow-Up

• Follow up with showroom, digital, telecalling, referral, and other assigned leads.
• Maintain regular communication with prospective customers.
• Identify Hot, Warm, and Cold leads.
• Ensure timely follow-up and update lead status.
• Generate showroom visits and test-ride opportunities.

3. Test Ride & Product Demonstration

• Explain vehicle features, SOPs and benefits to customers.
• Coordinate and conduct test rides as per dealership process.
• Follow up with customers after the test ride.
• Address customer concerns and assist them in making the purchase decision.

4. Booking & Delivery

• Complete vehicle booking formalities and required documentation.
• Coordinate with Finance, Insurance, Accessories, Accounts, and Delivery teams.
• Keep customers updated regarding booking and delivery status.
• Assist during vehicle delivery and ensure a positive customer experience.

5. Sales Target Achievement

• Achieve monthly individual sales targets.
• Maintain daily activity and sales reports.
• Improve enquiry-to-test-ride and test-ride-to-booking conversion.
• Participate in dealership sales campaigns and promotional activities.
• Generate customer referrals and repeat business.

Key Performance Indicators (KPIs)

• Monthly retail sales target
• Number of customer enquiries handled
• Lead follow-up compliance
• Showroom visits generated
• Test rides generated
• Lead-to-booking conversion
• Test-ride-to-booking conversion
• Vehicle bookings
• Vehicle deliveries
• Finance & insurance penetration
• Accessories sales
• Customer satisfaction
• Customer referrals

Required Skills

• Good communication and interpersonal skills.
• Strong customer-handling ability.
• Good convincing and negotiation skills.
• Positive and target-oriented attitude.
• Good product presentation skills.
• Strong follow-up ability.
• Basic computer, MS Office, and CRM/DMS knowledge.
• Ability to work in a team and achieve targets.
• Professional grooming and customer-friendly behaviour.

Qualification & Experience

• Graduate in any discipline preferred.
• Freshers with good communication and sales skills may apply.
• 0–3 years of experience in automobile sales, retail sales, customer service, or a similar role preferred.
• Two-wheeler/automobile dealership experience will be an advantage.
• Valid 2-wheeler driving licence preferred.

Ideal Candidate

A confident, energetic, customer-focused, and target-oriented sales professional who can understand customer requirements, present the right vehicle, generate test rides, follow up effectively, and convert enquiries into bookings and sales.

Primary Objective:

“Attend Customer → Understand Requirement → Present Product → Test Ride → Follow Up → Booking → Delivery → Customer Satisfaction.”

Interview Day Instructions – Sales Executive

• Please report 15 minutes before the scheduled interview time.
• Carry your updated CV and relevant documents.
• Dress in formal and professional attire.
• Maintain proper grooming and professional behaviour.
• Keep your mobile phone on silent mode during the interview.
• Be prepared to discuss your sales experience, achievements, and targets.
• Candidates may be asked to demonstrate their customer handling and selling skills.
• Be prepared for a mock sales / customer interaction.
• Basic knowledge of automobile products, finance, insurance, and CRM/DMS will be an advantage.
• Good communication, convincing, negotiation, and follow-up skills are essential.
• Candidates should be comfortable working with monthly sales targets.
• A valid 2-wheeler driving licence will be an advantage.
• Final selection will be based on communication, sales ability, customer handling, attitude, and overall suitability.