Branch Manager

Job Description: Area Sales Manager – Home Appliances & Kitchen Appliances

Company: STEVA Gizmo – A Brand of United Elements Limited (Established in 1986)

Department: Sales & Business Development

Industry: Home Appliances, Kitchen Appliances & Consumer Electricals

Experience: 5 Years

Employment Type: Full-Time

Job Locations: Lucknow( Uttar Pradesh)

Reporting To: Regional Sales Head

Job Summary - We are looking for a result-oriented Area Sales Manager to drive sales growth, expand the dealer and distributor network, and achieve business targets in the assigned territory.

Key Responsibilities -

• Achieve monthly and annual sales targets for the assigned territory.
• Develop new dealers, distributors, and retail outlets to expand market coverage.
• Drive primary and secondary sales through effective channel management.
• Maintain good relationships with dealers, distributors, and retailers.
• Conduct regular market visits and monitor competitor activities and market trends.
• Ensure product availability, visibility, and effective implementation of promotional schemes.
• Monitor outstanding payments and ensure timely collections.
• Prepare regular sales reports and coordinate with the Regional Sales Head.

Candidate Requirements - Graduate in any discipline; an MBA in Sales or Marketing is preferred.

• Minimum 5 years of experience in sales and distribution, preferably in home appliances, kitchen appliances, or consumer electricals.
• Experience in dealer and distributor management and territory sales.
• Good communication, negotiation, and relationship management skills.
• Ability to achieve sales targets and develop new markets.
• Willingness to travel extensively within the assigned territory.

Key Performance Indicators (KPIs) - Achievement of sales targets.

• Growth in primary and secondary sales.
• New dealer and distributor appointments.
• Expansion of market coverage.
• Timely payment collections and distributor relationship management.

Ideal Candidate: A proactive sales professional with strong channel management skills and a proven ability to expand distribution networks and drive sales growth in the assigned territory.