Area Sales Officer

Sales Manager – Assam

Location: Guwahati, Assam

Role: Secondary Sales & Team Management

Experience: Sales & Team Handling – Mandatory

About Meaningfood Company

Meaningfood Company is a food manufacturing company based out of Palasbari, Assam, manufacturing a range of snacks including Potato Chips, Puffs and Fryms, along with ready-to-cook products such as Soya Chunks.

The company is focused on building a strong and sustainable Ready Stock network across all major districts of Assam, ensuring that its products are readily available to retailers, wholesalers and consumers across the state.

As part of this expansion, we are looking for an experienced Sales Manager – Assam who can build, manage and drive a strong field sales team responsible purely for secondary sales.

Role Overview

The Sales Manager will initially focus on markets within approximately a 250 KM radius of Guwahati, with the strategy of establishing a strong presence in rural and semi-urban markets first, followed by urban markets.

Initial Work Areas

The Sales Manager will initially focus on developing the following markets and surrounding areas: Nalbari, Barpeta, Bongaigaon, Hojai, Lanka, Kamrup Rural, Darrang, Morigaon, Nagaon, Sonitpur, Goalpara, Baksa, Udalguri, Kokrajhar, Chirang and other commercially viable markets within the designated territory.

The list is indicative and may be expanded based on market potential, sales opportunities and the company’s expansion strategy.

Key Responsibilities

1. Market Planning

• Identify high-potential and dense markets for sales expansion.

• Plan district-wise and territory-wise market coverage and systematic sales beats.

• Develop the rural and semi-urban sales network before expanding into major urban markets.

2. Team Hiring

• Recruit and build a team of Sales Executives for assigned markets.

• Hire Driver-Cum-Sales Executives who can drive a three-wheeler and sell stock directly to retail and wholesale outlets.

• Hire Sales Executives with Driver Support who will travel with ready stock and sell directly in the market.

• Candidates must have strong local market knowledge, selling ability and retailer/wholesaler relationships.

3. Training & Handholding

• Train Sales Executives on market visits, beat planning, outlet coverage, order generation and sales app usage.

• Train the team on effective selling and stock liquidation.Page 1 of 2• Ensure the team remains updated on competitor pricing, products, grammage, schemes and market activities.

4. Monitoring & Target Achievement

• Set and monitor territory-wise and executive-wise secondary sales targets.

• Ensure daily market visits, beat adherence and regular outlet coverage.

• Monitor sales performance through the sales app and field reports.

• Identify performance gaps and take corrective action.

• Drive the team towards achievement of monthly and quarterly secondary sales targets.

Ideal Candidate

• Team-handling experience is mandatory.

• Sales experience is mandatory, preferably in FMCG/Food/Consumer Products.

• Strong knowledge of the Assam market is essential.

• Experience in secondary sales and field sales is highly preferred.

• Strong communication, negotiation and team-management skills.

• Willingness to travel extensively across Assam.

• Must be a hands-on, target-oriented sales manager capable of building a team and market from the ground up.

Pay Structure

Salary will be decided based on the candidate’s previous salary, experience, capabilities and the potential they bring to the company.

Salary is not a bar for the right candidate, provided the candidate is confident and capable of not only building a strong secondary-sales team but also consistently achieving the company’s sales targets.

Selection Process

1. Resume Submission

Send your detailed resume via WhatsApp to the number provided above or email it to the given email address.

2. Telephonic Interview

Shortlisted candidates will undergo a telephonic interview to assess their suitability and fitment for the role.

3. Personal Interview

Candidates shortlisted after the telephonic interview will be called for a personal interview at Palasbari, near Guwahati City.

4. Final Selection

Selection will be based purely on the candidate’s knowledge, skills, abilities, experience and potential to deliver results.

Core Objective

Build a strong Ready Stock and secondary-sales network across Assam, develop a productive field sales team, ensure systematic market coverage, and consistently achieve the company’s sales targets.

Interested candidates may contact Managing Director – Trishank Agarwal at +91 94853 64628 or email their resume to info@meaningfood.in.