Social Media Marketing Executive

About the Role

We are looking for a creative, proactive and result-oriented Social Media Executive with 2–3 years of experience in Social Media Marketing, Content Planning, Influencer Marketing and Brand Management. The ideal candidate should have hands-on experience managing social media platforms, coordinating with influencers, planning campaigns, creating content strategies and analysing social media performance. The candidate should be able to independently manage day-to-day social media activities and take ownership of influencer collaborations from research and outreach to execution and reporting.

Key Responsibilities

1. Social Media Management

* Manage the brand's social media presence across Instagram, Facebook, LinkedIn and other relevant platforms.

* Plan and maintain a monthly social media content calendar.

* Develop content ideas for Reels, Stories, Carousels, Static Posts and other formats.

* Coordinate with graphic designers, video editors, photographers and content teams for timely content production.

* Write engaging captions, hooks, CTAs and social media copy.

* Ensure consistent brand tone, visual identity and communication across platforms.

* Schedule and publish content according to the content calendar.

* Monitor comments, DMs, mentions and overall community engagement.

* Stay updated with Instagram trends, formats, sounds and content trends.

2. Influencer Marketing

* Plan and execute influencer marketing campaigns for the brand.

* Research and identify relevant nano, micro, macro and premium influencers based on the brand's target audience.

* Build and maintain an influencer database with contact details, audience demographics, engagement rates and past collaborations.

* Handle influencer outreach, negotiation, briefing and coordination.

* Negotiate commercials, deliverables, timelines and usage rights with influencers.

* Share detailed campaign briefs and ensure influencers understand the brand and campaign objectives.

* Coordinate product deliveries, shoot schedules and content submissions.

* Follow up with influencers to ensure content is delivered within deadlines.

* Review influencer content before publishing and ensure brand guidelines are followed.

* Track influencer campaign performance, including reach, impressions, engagement, views, clicks and conversions.

* Maintain records of influencer collaborations and campaign costs.

* Identify long-term influencer relationships and potential brand ambassadors.

3. Social Media Marketing & Campaigns

* Develop social media strategies based on business and marketing objectives.

* Plan campaigns around product launches, festive occasions, offers, new collections and brand initiatives.

* Coordinate with the performance marketing team to align organic and paid social campaigns.

* Identify opportunities to increase reach, engagement, followers and website traffic.

* Analyse competitor social media strategies and identify content opportunities.

* Test new content formats and creative concepts to improve performance.

4. Content & Creative Coordination

* Develop creative briefs for designers, photographers and video editors.

* Participate in photoshoots and content production planning.

* Ensure content is aligned with the brand's positioning and target audience.

* Review creatives before publishing for quality, messaging and brand consistency.

* Generate new content concepts based on trends, competitors, customer behaviour and platform performance.

5. Analytics & Reporting

* Track weekly and monthly social media performance.

* Prepare reports covering: * Reach * Impressions * Engagement * Followers growth * Reel views * Profile visits * Website clicks * Leads/conversions * Influencer campaign performance

* Analyse what content is performing and recommend improvements.

* Track ROI and cost-effectiveness of influencer campaigns.

* Present monthly insights and recommendations to the marketing team.

Required Skills

* 2–3 years of hands-on experience in Social Media Marketing and Influencer Marketing.

* Strong understanding of Instagram and Facebook.

* Practical experience in influencer research, outreach and campaign management.

* Strong communication and negotiation skills.

* Good understanding of social media trends and content formats.

* Excellent copywriting and caption-writing skills.

* Strong creative thinking and ability to develop new content ideas.

* Experience working with designers, photographers and video editors.

* Good understanding of social media analytics and performance metrics.

* Ability to manage multiple campaigns and deadlines simultaneously.

* Strong organisational and follow-up skills.

Preferred Candidate

We are looking for someone who is hands-on and execution-oriented, not someone who only manages posting.

The ideal candidate should be able to:

* Plan → Execute → Coordinate → Analyse → Optimise social media campaigns.

* Independently manage influencer collaborations from finding the influencer to final content delivery.

* Understand what type of content works for different audiences.

* Identify trends early and convert them into relevant brand content.

* Communicate confidently with influencers and negotiate collaborations.

* Take ownership of the brand's social media presence and growth.

Key Performance Indicators (KPIs)

* Growth in social media reach and engagement.

* Growth in followers and quality of audience.

* Reel views and content performance.

* Consistency and quality of content execution.

* Number and quality of relevant influencer collaborations.

* Influencer campaign reach, engagement and conversions.

* Cost per influencer collaboration and campaign ROI.

* Website traffic/leads generated through social media.

* Timely execution of monthly content calendars and campaigns.

Education Bachelor's degree in Marketing, Mass Communication, Digital Marketing

How to Apply

Interested candidates may send their updated resume to:

Email: hrsamratggn@gmail.com

Contact HR (Manya Verma) : 7838810800