Business Development Executive (BDE)

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Job Title: Social Media App Business Development & Growth Manager

Job Type: Full-Time

Location: Gandhinagar

Compensation: Monthly salary

Opportunity: Long-Term Position

1. About the Opportunity I am looking for an experienced and motivated Business Development Manager to help build, launch, and grow a social media application into a successful business.

I am looking for someone who understands both the business and growth sides of mobile applications. The ideal candidate will help develop the business strategy, attract users, establish partnerships, identify revenue opportunities, and build a sustainable growth plan.

This is not simply a social media posting or digital marketing position. I need someone who can think strategically, identify business opportunities, develop relationships, and execute plans that produce measurable results.

You will work directly with me to develop the business from the ground up and help turn the app into a growing company.

• 2. Key Responsibilities A. Business Development & Strategy Develop a comprehensive business development strategy for the social media app.
• Research the social media market, competitors, target audiences, and emerging trends.
• Identify opportunities to differentiate the app from competing platforms.
• Develop short-term and long-term business growth plans.
• Research potential business models and revenue streams.
• Identify strategic partnerships with companies, brands, organizations, and content creators.
• Prepare business proposals, presentations, and partnership pitches.
• Help establish measurable business goals and growth milestones.
• Identify opportunities to expand into new markets and audience segments.
• B. User Acquisition & App Growth Develop strategies to attract the app's first users and grow its user base.
• Create plans for acquiring the first 1,000, 10,000, and eventually 100,000 users.
• Identify and test effective user acquisition channels.
• Develop referral programs and invite-a-friend strategies.
• Explore community-building initiatives and ambassador programs.
• Develop strategies to increase registrations, active users, and repeat usage.
• Analyze user acquisition costs and campaign performance.
• Recommend ways to improve user retention and reduce uninstall rates.
• Develop experiments to determine which growth strategies work best.
• C. Strategic Partnerships & Business Relationships Identify and approach potential business partners.
• Build relationships with influencers, creators, brands, and online communities.
• Explore partnerships with organizations that can introduce new users to the app.
• Develop collaboration proposals and partnership offers.
• Negotiate partnership terms within agreed budgets and approval limits.
• Explore sponsorships, promotional partnerships, and co-marketing opportunities.
• Maintain a pipeline of prospective partners and track outreach.
• Build long-term relationships that support user growth and revenue generation.
• D. Influencer & Creator Partnerships Identify relevant influencers and content creators.
• Develop influencer outreach and collaboration strategies.
• Negotiate promotional campaigns within approved budgets.
• Explore creator referral programs and ambassador partnerships.
• Develop strategies to encourage creators to join and remain active on the app.
• Track the performance of influencer campaigns.
• Focus on partnerships that produce measurable registrations, engagement, or revenue.
• E. Monetization & Revenue Generation Research suitable monetization models for the app.
• Evaluate potential revenue streams, including:
• Advertising.
• Premium memberships or subscriptions.
• Paid features.
• Brand partnerships and sponsorships.
• Creator-related revenue opportunities, where appropriate.
• Business accounts or other premium services.
• Assess the advantages, costs, and risks of different revenue models.
• Develop a practical monetization roadmap.
• Identify potential paying customers and commercial partners.
• Help calculate customer acquisition costs, revenue per user, and other key financial metrics.
• Recommend ways to build recurring and sustainable revenue.
• F. Digital Marketing & Brand Growth Develop an overall marketing and brand positioning strategy.
• Plan campaigns across relevant platforms, including Instagram, TikTok, YouTube, Facebook, and other suitable channels.
• Coordinate with social media managers, graphic designers, video editors, and marketing freelancers.
• Develop launch campaigns and promotional strategies.
• Identify communities where the target audience is already active.
• Plan organic marketing campaigns and paid advertising experiments.
• Monitor campaign performance and recommend improvements.
• Ensure marketing activities support app downloads, registrations, engagement, and retention—not just views or followers.
• G. Product Strategy & Developer Coordination Work with app developers and designers to communicate business priorities.
• Collect feedback from users and prospective customers.
• Research competitor features and identify product opportunities.
• Recommend features that could improve engagement and retention.
• Help prioritize product improvements based on customer needs and business objectives.
• Coordinate with developers to support app launch plans.
• Assist with beta testing, launch preparation, and user feedback collection.
• Help ensure that product development aligns with the overall business strategy.

Note: This is primarily a business development role. You are not expected to personally write app code, but you must be able to communicate effectively with technical teams.

• H. Market Research & Competitive Analysis Analyze competing social media applications.
• Study their user acquisition strategies, positioning, features, and monetization models.
• Identify gaps in the market and underserved audiences.
• Research target customers and their needs.
• Develop a clear value proposition for the app.
• Prepare competitor reports and actionable recommendations.
• Validate business ideas before significant money is invested.
• I. Analytics & Performance Reporting Establish measurable business development and growth targets.
• Track registrations, active users, retention, and engagement.
• Monitor acquisition costs and campaign performance.
• Track partnership outreach, responses, and conversion rates.
• Evaluate monetization experiments and revenue opportunities.
• Provide weekly progress updates.
• Prepare monthly performance reports with results, challenges, and recommendations.
• Use data to identify successful strategies and discontinue ineffective activities.
• J. Team Coordination & Project Management Coordinate marketing specialists, designers, developers, and other freelancers as needed.
• Establish clear priorities, deadlines, and deliverables.
• Manage project progress and communicate potential delays.
• Help build a lean team as the business grows.
• Work independently while keeping the founder informed.
• Ensure that resources are allocated to the highest-priority business objectives.

3. Required Qualifications & Skills The ideal candidate should have:

• Experience in business development, startup growth, or digital business strategy.
• Experience with mobile applications, social media platforms, or technology startups.
• Knowledge of user acquisition, engagement, and retention strategies.
• Experience identifying and developing strategic partnerships.
• Understanding of influencer marketing and creator partnerships.
• Knowledge of digital marketing and customer acquisition.
• Understanding of app monetization and revenue models.
• Strong market research and competitive analysis skills.
• Experience with business proposals, presentations, and outreach.
• Familiarity with analytics tools and growth metrics.
• Strong communication, negotiation, and project management skills.
• Ability to work independently and take ownership of agreed responsibilities.
• A results-oriented mindset and the ability to work within a limited startup budget.
• Preferred Qualifications Experience launching a mobile app from the early stages.
• Experience growing a startup or online platform.
• Demonstrable success acquiring users for a mobile application.
• Experience negotiating partnerships with brands or creators.
• Experience with subscription-based businesses or digital products.
• Existing professional relationships with relevant creators, brands, or potential business partners.

4. Key Performance Indicators (KPIs)Performance will be evaluated using agreed targets appropriate to the app's stage of development.

Potential KPIs include:

Business Development

• Number and quality of prospective partners identified.
• Qualified partnership conversations initiated.
• Partnerships secured and activated.
• Commercial opportunities developed.

User Growth

• New registrations attributed to growth initiatives.
• Cost per acquired user, where paid acquisition is used.
• Percentage of new users who become active users.
• User retention and engagement trends.
• Performance of referral and community campaigns.

Revenue Development

• Monetization experiments launched.
• Qualified commercial leads generated.
• Revenue generated from approved partnerships or monetization activities.
• Progress toward sustainable customer acquisition economics.

Targets will be established after reviewing the app, its current stage, available resources, and business objectives. I do not expect unrealistic growth promises; I expect a clear strategy, disciplined execution, and transparent reporting.

• 5. First 90-Day Objectives Month 1: Research & Strategy Understand the app, its features, target audience, and competitive position.
• Conduct market and competitor research.
• Identify the most promising initial audience.
• Develop a business development and user acquisition plan.
• Recommend the highest-priority growth experiments.
• Prepare a preliminary partnership and monetization strategy.
• Month 2: Execution & Validation Begin targeted partnership outreach.
• Test initial user acquisition strategies.
• Develop creator and community collaboration opportunities.
• Collect feedback from prospective users.
• Evaluate early campaign results.
• Recommend product or positioning improvements based on findings.
• Month 3: Optimization & Expansion Expand the most promising growth initiatives.
• Build a repeatable partnership outreach process.
• Evaluate user acquisition and retention results.
• Test appropriate monetization opportunities if the app is ready.
• Prepare a three-to-six-month growth roadmap.
• Present a report outlining achievements, spending, lessons learned, and next steps.

These objectives are a proposed starting framework and will be adjusted to the app's actual stage.

• 6. Compensation & Working Arrangement Monthly compensation, negotiated according to experience, responsibilities, and availability.
• Part-time or full-time arrangements may be considered.
• Long-term opportunity for the right candidate.
• Performance bonuses may be discussed separately and will be based on clearly defined, measurable results.
• Any advertising, influencer, software, or partnership spending must be approved in advance.

7. Application Questions Please answer the following questions in your application:

1. What experience do you have in business development for mobile apps, social media platforms, or technology startups?
2. Have you helped launch or grow an app from an early stage? Describe your role and the results.
3. What is the largest user base you have helped acquire, and what strategies did you use?
4. How would you approach acquiring the first 1,000 users for a new social media app?
5. How would you identify the most promising target audience for an app?
6. What strategies would you use to improve user retention and engagement?
7. Have you established partnerships with brands, influencers, creators, or other companies? Please provide examples.
8. What monetization models would you evaluate for a new social media application, and how would you choose between them?
9. Which tools do you use for market research, analytics, marketing, and project management?
10. What would your priorities be during your first 30 days working with us?
11. Can you provide examples of measurable business results you have achieved?

Please provide specific examples, portfolio links, or case studies where possible.

8. Who Should Apply?I am looking for someone who combines business thinking with practical execution.

You should be comfortable working with a startup, researching opportunities, testing ideas, building relationships, and developing a business systematically.

I value honesty, initiative, accountability, creative problem-solving, and the ability to work within a defined budget.

If you can help turn a social media application into a growing business through strategic partnerships, user acquisition, and sustainable revenue generation, I would like to hear from you.

Please send me your resume here:- Admin@mailcot.com