Sales Engineer

Position: Sales Engineer – Thermal Spray Coating Services

Department: Sales & Business Development

Industry: Thermal Spray Coating / Industrial Surface Engineering

Experience: 3–6 Years

Location: Delhi NCR Willingness to Travel: Required

Employment Type: Full-Time

Reporting To: Sales Manager / Business Head

About the Role We are looking for a technically capable and result-oriented Sales Engineer to develop business for thermal spray coating services in Paper Mills, Power Plants, Refineries, Steel Plants, Cement Plants and other process industries.

The candidate will be responsible for identifying coating requirements, developing new customers, conducting site visits, preparing technical-commercial proposals, coordinating trials/jobs, and converting enquiries into orders.

• Key Responsibilities1. Business DevelopmentIdentify and develop new customers in Paper Mills, Power Plants, Refineries, Steel Plants and other industrial sectors.
• Generate leads through direct visits, references, enquiries, tenders and industry networking.
• Develop relationships with Plant Heads, Maintenance Managers, Mechanical/Project Engineers, Purchase Departments, Inspection/QA-QC teams and Consultants.
• Identify opportunities for thermal spray coatings, surface restoration and wear/corrosion protection.
• Achieve assigned sales targets and develop a healthy sales pipeline.
• 2. Technical SalesUnderstand customer problems related to wear, erosion, corrosion, abrasion, dimensional restoration and surface protection.
• Recommend suitable thermal spray coating solutions based on operating conditions and component application.
• Understand and promote processes such as HVOF, HVAF, Plasma Spray, Arc Spray, Flame Spray and other applicable coating technologies.
• Discuss coating materials such as Tungsten Carbide, Chromium Carbide, Stainless Steel, Nickel-based alloys, Ceramics and other engineering coatings.
• Coordinate with the technical/application team for coating selection and feasibility.
• 3. Site Visits & Customer InteractionVisit customer plants for inspection, technical discussions and measurement of components.
• Collect information regarding component material, operating temperature, pressure, media, wear mechanism, coating thickness, surface preparation and service conditions.
• Identify potential components suitable for thermal spray coating.
• Prepare site visit reports and coating recommendations.
• Coordinate demonstrations, trials and technical presentations at customer sites.
• 4. Enquiry & Proposal ManagementStudy customer enquiries, drawings, specifications and scope of work.
• Prepare technical and commercial quotations in coordination with the internal team.
• Follow up on enquiries, quotations, technical clarifications and purchase orders.
• Participate in technical negotiations and commercial discussions.
• Ensure proper handover of confirmed orders to the execution/project team.
• 5. Industrial & Government CustomersDevelop business with PSUs, EPC contractors, government organizations and large industrial companies.
• Track tenders, RFQs, annual rate contracts and approved-vendor opportunities.
• Assist in vendor registration, technical documentation and pre-qualification requirements.
• Coordinate with procurement and contract departments for order finalization.
• 6. Customer Relationship ManagementMaintain regular contact with existing customers and generate repeat business.
• Develop long-term relationships with key decision-makers.
• Collect customer feedback and identify opportunities for improvement.
• Maintain records of enquiries, quotations, visits, orders and customer follow-ups.

Target IndustriesThe candidate will primarily focus on:

• Paper & Pulp Mills – rolls, doctor blades, cylinders, shafts, pumps, valves and wear components.
• Power Plants – boiler components, fans, shafts, pumps, valves, coal handling and erosion-prone components.
• Refineries & Petrochemical Plants – pumps, valves, shafts, sleeves, critical wear/corrosion components and process equipment.
• Steel Plants – rolls, shafts, guides, rollers, chutes, wear plates and high-wear components.
• Cement, Fertilizer, Mining, Sugar and other process industries.
• Required QualificationsDiploma / B.E. / B.Tech in Mechanical Engineering, Metallurgy, Production Engineering or related field.
• 3–6 years of experience in technical sales, industrial sales, surface engineering, thermal spray coating, welding/repair, wear protection or similar industrial services.
• Candidates with experience in selling industrial maintenance services or engineering solutions will also be considered.
• Required SkillsStrong technical and commercial understanding.
• Good communication and negotiation skills.
• Ability to understand engineering drawings and technical specifications.
• Ability to conduct customer/site visits independently.
• Strong follow-up and customer relationship skills.
• Willingness to travel extensively to industrial locations.
• Proficiency in MS Office, Excel and preparation of quotations/reports.
• Ability to work with sales targets and develop new business independently.
• Key Performance Indicators (KPIs)Monthly/annual sales achievement.
• New customer development.
• Number and value of qualified enquiries.
• Conversion of enquiries into purchase orders.
• Repeat business from existing customers.
• Customer visits and technical presentations.
• Development of new industrial applications.
• Collection/payment follow-up in coordination with management.

Preferred Candidate ProfileCandidates having existing contacts or experience with Paper Mills, Power Plants, Refineries, Steel Plants, PSUs, EPC companies and industrial maintenance contractors will be preferred.

Salary: Competitive, based on experience and performance

Incentive: Attractive performance-based sales incentive

Travel: Local and outstation industrial travel as required

Joining: Immediate/ 30 days

Application: Interested candidates may send their CV to hr@atsplthermal.com with the subject line “Application – Sales Engineer – Thermal Spray Coating-North”